Infomercial: meaning, definitions and examples

Etymology

• The term 'infomercial' is a blend of 'information' and 'commercial,' reflecting its purpose to inform while promoting.
• The word gained popularity in the 1980s as television programming started to include longer ads.
• Many early infomercials featured fitness products, setting a trend that continues today.

Media Influence

• Infomercials often run late at night when traditional programming is less popular, capturing an audience seeking entertainment.
• They can be as long as 30 minutes, allowing for detailed demonstrations that traditional ads do not provide.
• The success of infomercials has led to the creation of dedicated television channels, solely focusing on these programs.

Psychology

• These commercials leverage emotional storytelling to connect with viewers, making products seem vital to solving problems.
• They often use testimonials and real-life success stories to establish credibility and persuade viewers.
• The design of infomercials aims to create urgency, frequently using phrases like 'limited time offer' to encourage quick purchasing.

Cultural Impact

• Infomercials have birthed notable products like the George Foreman Grill and the Snuggie, turning them into household names.
• They often reflect societal trends, adapting to consumer interests such as health, fitness, and convenience.
• Parodies of infomercials have become a popular element in comedy, highlighting their distinctive style and approach.

Legal and Ethical Considerations

• There are regulations governing the claims made within infomercials to protect consumers from false advertising.
• Some infomercials have faced scrutiny for using overly dramatic representations of results, prompting calls for clearer disclosures.
• The rise of the internet has transformed how infomercials are created, allowing for more interactive consumer engagement.

Ranking #38,360, this word is encountered relatively rarely in everyday English. It might appear in literary works or specialized texts but isn't essential for general communication.

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