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Advertorial: meaning, definitions and examples

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advertorial

 

[ ˌæd.vɚˈtɔːr.ɪ.əl ]

Noun
Context #1 | Noun

advertising content

An advertorial is a type of advertisement that is designed to resemble editorial content, blending advertising with journalism. It aims to provide informative content to the reader while promoting a specific product or service. Advertorials typically appear in print or online publications and are crafted to appear as part of the regular content of that platform.

Synonyms

advertising article, native advertising, sponsored content

Examples of usage

  • The magazine featured an advertorial about the health benefits of a new supplement.
  • Many online blogs use advertorials to promote brands.
  • The newspaper's advertorial section is filled with articles sponsored by local businesses.

Translations

Translations of the word "advertorial" in other languages:

🇵🇹 publicidade editorial

🇮🇳 विज्ञापन लेख

🇩🇪 Werbeartikel

🇮🇩 iklan editorial

🇺🇦 рекламна стаття

🇵🇱 artykuł reklamowy

🇯🇵 広告記事

🇫🇷 article publicitaire

🇪🇸 artículo publicitario

🇹🇷 reklam yazısı

🇰🇷 광고 기사

🇸🇦 مقالة إعلانية

🇨🇿 reklamní článek

🇸🇰 reklamný článok

🇨🇳 广告文章

🇸🇮 oglasni članek

🇮🇸 auglýsingar grein

🇰🇿 жарнама мақаласы

🇬🇪 рეკლამული სტატია

🇦🇿 reklam məqaləsi

🇲🇽 artículo publicitario

Etymology

The term 'advertorial' is a blend of the words 'advertisement' and 'editorial.' It first appeared in the 1970s as a way to describe marketing content that was crafted to look like regular news articles or editorials. The rise of print advertising and the need for more engaging content led to the creation of advertorials, which allowed companies to present their messages in a more palatable format. As digital media evolved, so did the use of advertorials, transforming into various forms like sponsored posts and native advertising in the online space. Advertorials allow brands to create a narrative around their products, appealing to consumer interests through educational or entertaining content.

Word Frequency Rank

At position #41,892, this word is among the less frequently used terms in English. While interesting to know, it's not crucial for most English learners unless needed for specific purposes.