Hype: meaning, definitions and examples

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hype

 

[ haษชp ]

Noun / Verb
Context #1 | Noun

media promotion

Hype refers to extravagant or intensive publicity or promotion of a product, event, or idea. It is often characterized by excessive excitement and anticipation, typically generated through advertising and media coverage.

Synonyms

buzz, excitement, promotion, publicity

Examples of usage

  • The hype surrounding the new smartphone launch was unprecedented.
  • There was a lot of hype before the concert, making it hard to get tickets.
  • Despite the hype, the movie received mixed reviews.
  • Many people are skeptical of the hype surrounding weight loss supplements.
Context #2 | Verb

create excitement

To hype means to promote or publicize something in an exaggerated or pretentious manner, often to create excitement or anticipation. It can also involve making something appear more impressive than it actually is.

Synonyms

exaggerate, promote, sensationalize

Examples of usage

  • The marketing team worked hard to hype the release of the new product.
  • He hyped his performance before the competition.
  • The influencers hyped the brand on social media.
  • They hyped the festival to draw in more attendees.

Translations

Translations of the word "hype" in other languages:

๐Ÿ‡ต๐Ÿ‡น hype

๐Ÿ‡ฎ๐Ÿ‡ณ เคนเคพเค‡เคช

๐Ÿ‡ฉ๐Ÿ‡ช Hype

๐Ÿ‡ฎ๐Ÿ‡ฉ hype

๐Ÿ‡บ๐Ÿ‡ฆ ะณัƒั‡ะฝะฐ ั€ะตะบะปะฐะผะฐ

๐Ÿ‡ต๐Ÿ‡ฑ hype

๐Ÿ‡ฏ๐Ÿ‡ต ใƒใ‚คใƒ—

๐Ÿ‡ซ๐Ÿ‡ท hype

๐Ÿ‡ช๐Ÿ‡ธ hype

๐Ÿ‡น๐Ÿ‡ท hype

๐Ÿ‡ฐ๐Ÿ‡ท ํ•˜์ดํ”„

๐Ÿ‡ธ๐Ÿ‡ฆ ู‡ูŠุจ

๐Ÿ‡จ๐Ÿ‡ฟ hype

๐Ÿ‡ธ๐Ÿ‡ฐ hype

๐Ÿ‡จ๐Ÿ‡ณ ็‚’ไฝœ

๐Ÿ‡ธ๐Ÿ‡ฎ hype

๐Ÿ‡ฎ๐Ÿ‡ธ hype

๐Ÿ‡ฐ๐Ÿ‡ฟ hype

๐Ÿ‡ฌ๐Ÿ‡ช แƒฐแƒแƒ˜แƒžแƒ˜

๐Ÿ‡ฆ๐Ÿ‡ฟ hype

๐Ÿ‡ฒ๐Ÿ‡ฝ hype

Etymology

The term 'hype' originated in the early 20th century, initially as a slang abbreviation for 'hyperbole,' which means exaggerated statements or claims not meant to be taken literally. The use of 'hype' in the context of promotion and marketing began to gain traction in the 1960s and 1970s, particularly within the advertising industry. It was often used to describe the overzealous promotion of products, events, and celebrities, leading to heightened public interest and visibility. Over time, 'hype' evolved in usage to encompass the broader spectrum of excitement generated around cultural phenomena, trends, and consumer goods. Today, it is commonly associated with marketing strategies that emphasize emotional appeal and sensational presentation, both in traditional media and on social media platforms, influencing how products and events are perceived by the public.

Word Frequency Rank

Positioned at #24,816, this word is part of extensive vocabulary. It's relatively rare in general usage but may be important in specific fields or formal writing.