Hype: meaning, definitions and examples
๐ฃ
hype
[ haษชp ]
media promotion
Hype refers to extravagant or intensive publicity or promotion of a product, event, or idea. It is often characterized by excessive excitement and anticipation, typically generated through advertising and media coverage.
Synonyms
buzz, excitement, promotion, publicity
Examples of usage
- The hype surrounding the new smartphone launch was unprecedented.
- There was a lot of hype before the concert, making it hard to get tickets.
- Despite the hype, the movie received mixed reviews.
- Many people are skeptical of the hype surrounding weight loss supplements.
create excitement
To hype means to promote or publicize something in an exaggerated or pretentious manner, often to create excitement or anticipation. It can also involve making something appear more impressive than it actually is.
Synonyms
exaggerate, promote, sensationalize
Examples of usage
- The marketing team worked hard to hype the release of the new product.
- He hyped his performance before the competition.
- The influencers hyped the brand on social media.
- They hyped the festival to draw in more attendees.
Translations
Translations of the word "hype" in other languages:
๐ต๐น hype
๐ฎ๐ณ เคนเคพเคเคช
๐ฉ๐ช Hype
๐ฎ๐ฉ hype
๐บ๐ฆ ะณััะฝะฐ ัะตะบะปะฐะผะฐ
๐ต๐ฑ hype
๐ฏ๐ต ใใคใ
๐ซ๐ท hype
๐ช๐ธ hype
๐น๐ท hype
๐ฐ๐ท ํ์ดํ
๐ธ๐ฆ ููุจ
๐จ๐ฟ hype
๐ธ๐ฐ hype
๐จ๐ณ ็ไฝ
๐ธ๐ฎ hype
๐ฎ๐ธ hype
๐ฐ๐ฟ hype
๐ฌ๐ช แฐแแแแ
๐ฆ๐ฟ hype
๐ฒ๐ฝ hype
Etymology
The term 'hype' originated in the early 20th century, initially as a slang abbreviation for 'hyperbole,' which means exaggerated statements or claims not meant to be taken literally. The use of 'hype' in the context of promotion and marketing began to gain traction in the 1960s and 1970s, particularly within the advertising industry. It was often used to describe the overzealous promotion of products, events, and celebrities, leading to heightened public interest and visibility. Over time, 'hype' evolved in usage to encompass the broader spectrum of excitement generated around cultural phenomena, trends, and consumer goods. Today, it is commonly associated with marketing strategies that emphasize emotional appeal and sensational presentation, both in traditional media and on social media platforms, influencing how products and events are perceived by the public.