Gimmick: meaning, definitions and examples

Use this word to describe a marketing method that is flashy but not necessarily effective. It's often seen in advertisements to grab attention without offering real value.

• The new cereal box design is just a gimmick to sell more products
• The magician's disappearing act was just a clever gimmick

This word is often used to describe a deceptive action or device meant to fool someone. It usually has a negative connotation.

• She saw through his trick and didn’t fall for the scam
• The magician’s trick left the audience in awe

This word is best used when describing a cunning plan or tactic to achieve a specific end, often deceitful or manipulative.

• Offering a discount was just a ploy to get more people to sign up for their subscription service
• The politician's latest announcement is just a ploy to win more votes

A scheme typically refers to a large-scale, organized plan, often involving multiple steps or people. It can be neutral or negative, depending on the context.

• The government introduced a new scheme to improve healthcare
• The criminals devised an elaborate scheme to rob the bank

Use this word to refer to a bold or daring act intended to attract attention. It is often used in the context of entertainment or risky activities.

• The athlete performed a dangerous stunt for the audience
• His public resignation was just a stunt to gain media attention

Used to describe a feature or idea designed to attract attention or business but often without real value. It has a slightly negative connotation.

• The company's marketing campaign was full of flashy gimmicks to lure customers.
• That free trial offer is just a gimmick to get you to sign up for the service.

Describes a peculiar or unusual trait or behavior, typically in a neutral or endearing way.

• One of her quirks is her habit of whistling while she works.
• The old house has its quirks, but it’s full of charm.

Describes elaborate or excessive use of gimmicks, often with a negative connotation. It implies trickery or deceit.

• The movie relied on too much gimmickry and special effects rather than a solid plot.
• The artist's work was criticized for its gimmickry rather than genuine creativity.

Used to describe something new, original, or unusual, often with a positive connotation of being interesting or entertaining.

• The novelty of virtual reality games is attracting a lot of attention.
• He enjoys collecting novelties from different countries.

Refers to a small mechanical or electronic device with a specific purpose, often highlighting novelty and convenience.

• She bought a new kitchen gadget that can slice vegetables in seconds.
• This handy gadget charges your phone wirelessly.