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Gimmick Meaning: Definition, Examples, and Translations

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gimmick

[หˆษกษชmษชk ]

Definitions

Context #1 | Noun

in marketing

A gimmick is a trick or device used to attract attention, publicity, or business. It is often used in marketing campaigns to create a unique selling point or generate interest.

Synonyms

ploy, scheme, stunt, trick.

Which Synonym Should You Choose?

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Word Description / Examples
gimmick

Use this word to describe a marketing method that is flashy but not necessarily effective. It's often seen in advertisements to grab attention without offering real value.

  • The new cereal box design is just a gimmick to sell more products
  • The magician's disappearing act was just a clever gimmick
trick

This word is often used to describe a deceptive action or device meant to fool someone. It usually has a negative connotation.

  • She saw through his trick and didnโ€™t fall for the scam
  • The magicianโ€™s trick left the audience in awe
ploy

This word is best used when describing a cunning plan or tactic to achieve a specific end, often deceitful or manipulative.

  • Offering a discount was just a ploy to get more people to sign up for their subscription service
  • The politician's latest announcement is just a ploy to win more votes
scheme

A scheme typically refers to a large-scale, organized plan, often involving multiple steps or people. It can be neutral or negative, depending on the context.

  • The government introduced a new scheme to improve healthcare
  • The criminals devised an elaborate scheme to rob the bank
stunt

Use this word to refer to a bold or daring act intended to attract attention. It is often used in the context of entertainment or risky activities.

  • The athlete performed a dangerous stunt for the audience
  • His public resignation was just a stunt to gain media attention

Examples of usage

  • The company's gimmick of offering free samples was a huge success in attracting new customers.
  • The gimmick of using celebrities in commercials helped boost sales significantly.
Context #2 | Noun

in entertainment

In entertainment, a gimmick can refer to a unique or quirky aspect of a performance or act that sets it apart from others. It is often used to captivate the audience and make the performance memorable.

Synonyms

gadget, gimmickry, novelty, quirk.

Which Synonym Should You Choose?

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Word Description / Examples
gimmick

Used to describe a feature or idea designed to attract attention or business but often without real value. It has a slightly negative connotation.

  • The company's marketing campaign was full of flashy gimmicks to lure customers.
  • That free trial offer is just a gimmick to get you to sign up for the service.
quirk

Describes a peculiar or unusual trait or behavior, typically in a neutral or endearing way.

  • One of her quirks is her habit of whistling while she works.
  • The old house has its quirks, but itโ€™s full of charm.
gimmickry

Describes elaborate or excessive use of gimmicks, often with a negative connotation. It implies trickery or deceit.

  • The movie relied on too much gimmickry and special effects rather than a solid plot.
  • The artist's work was criticized for its gimmickry rather than genuine creativity.
novelty

Used to describe something new, original, or unusual, often with a positive connotation of being interesting or entertaining.

  • The novelty of virtual reality games is attracting a lot of attention.
  • He enjoys collecting novelties from different countries.
gadget

Refers to a small mechanical or electronic device with a specific purpose, often highlighting novelty and convenience.

  • She bought a new kitchen gadget that can slice vegetables in seconds.
  • This handy gadget charges your phone wirelessly.

Examples of usage

  • The magician's gimmick of pulling a rabbit out of a hat never failed to amaze the audience.
  • The band's gimmick of using unconventional instruments added an interesting twist to their music.

Translations

To see the translation, please select a language from the options available.

Origin of 'gimmick'

The word 'gimmick' originated in the late 19th century, likely from the English dialect term 'gimcrack' meaning a showy object of little value. Over time, it evolved to refer to any clever or novel device used to attract attention or achieve a specific purpose.

See also: gimmickry.

Word Frequency Rank

At rank #27,979, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.