Ploy: meaning, definitions and examples

Use this word when describing a clever tactic or strategy, often involving some level of deceit or trickery.

• His sudden interest in the project was just a ploy to get a promotion.
• The company's discount was a ploy to attract more customers.

Use this word when referring to putting someone or something in a specific place or status, or discussing job roles.

• He positioned the chair near the window.
• She was positioned as the team leader due to her extensive experience.

This word is suitable when talking about putting things in a specific order or planning events and activities.

• Can you help me arrange the books on the shelf?
• She needs to arrange a meeting with the project team.

This word is best used when referring to structuring or ordering components in a system, or planning events in a methodical manner.

• I need to organize my files before the audit.
• They organized a charity event to raise funds for the local hospital.

Use when referring to a clever or deceptive trick meant to achieve a specific outcome, often in a competitive or adversarial situation.

• The company used a clever ploy to outsmart its competition
• His sudden interest in art was just a ploy to impress her

Appropriate when something is being set free or made available to the public, often used for media, products, or pent-up emotions.

• The band will release their latest album next week
• After years of work, the novel is finally ready for release

Best for situations where something is being made active or operational, often used with technology, systems, or processes.

• Please activate the alarm system before you leave
• The software will automatically activate your account after registration

Ideal for describing the initiation of a significant project, product, or service, especially when there is a formal start or introduction.

• The company plans to launch its new smartphone next month
• She decided to launch a fundraising campaign for the local school