Flyer: meaning, definitions and examples

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flyer

[ˈflaɪər ]

Definitions

^{Context #1 | Noun}

promotion

A small handbill advertising an event or product.

Synonyms

brochure, leaflet, pamphlet.

Which Synonym Should You Choose?

Word	Description / Examples
flyer	Short, single-page document used to promote events, sales, or small pieces of information. Typically distributed in public places or as inserts in newspapers. I found a flyer on my windshield about a local concert. They handed out flyers to promote the new restaurant.
leaflet	Single or folded sheet of paper with concise information, often related to health, community events, or instructions. Usually less detailed than a brochure but more informative than a flyer. The doctor gave me a leaflet about the new medication. There's a leaflet in the mailbox about the community fair.
pamphlet	Small booklet or folded paper that provides information or arguments about a particular topic. Often used for educational, political, or religious purposes. She handed me a pamphlet on recycling programs. The campaign volunteers distributed pamphlets to explain their candidate's views.
brochure	Multi-page booklet that provides detailed information, often used for travel, education, or products. Designed to be more informative and visually appealing. I picked up a brochure about the new hotel. The travel agency gave me a brochure with tour details.

Examples of usage

I saw a flyer for a concert at the local coffee shop.
She handed out flyers to promote the new store opening.

^{Context #2 | Noun}

aviation

A pilot or aircrew member assigned to fly an aircraft.

Synonyms

airman, aviator, pilot.

Which Synonym Should You Choose?

Word	Description / Examples
flyer	This is a duplicate; refer to the earlier 'flyer' for context and examples.
pilot	Commonly used in both formal and informal contexts to describe someone who operates an aircraft. The pilot announced that we would be landing in half an hour. He has been training to become a commercial airline pilot.
aviator	A more formal and somewhat old-fashioned term often associated with professional pilots or historical figures in aviation. Amelia Earhart was a famous aviator. The museum has a special exhibit on early aviators.
airman	Typically used in a military context to refer to enlisted personnel in the air force. The airman completed his basic training last month. As an airman, he is responsible for maintaining the aircraft.

Examples of usage

The flyer safely landed the plane during the storm.
The flyers completed their training and were ready for their first flight.

Interesting Facts

Etymology

The word 'flyer' comes from the verb 'to fly', which relates to something being sent out to grab attention quickly.
Its earliest recorded use in this context dates back to the mid-19th century, referring to handbills or notices that were quickly distributed.

Marketing

Flyers are often used in marketing strategies to promote events, products, or services, making them an essential tool for small businesses.
They are typically inexpensive to produce, allowing businesses to reach a large audience quickly and effectively with minimal investment.

History

In the 18th century, flyers were used to spread information about political events, making them a vital part of social movements.
During the World Wars, flyers were used to distribute propaganda among the public, highlighting their role in influencing public opinion.

Art & Design

Effective flyers combine visual appeal with clear messaging, often using colors and images to attract attention immediately.
Graphic design plays a critical role in flyer production, with modern tools allowing for creative designs that can be shared digitally as well.

Cultural Significance

Different cultures have distinct approaches to flyer use, with some using them for community events while others focus on commercial advertising.
In street art culture, flyers often serve as canvases for artists to promote their work or events, blurring the lines between advertising and art.

Translations

Translations of the word "flyer" in other languages:

🇵🇹 panfleto

🇮🇳 फ्लायर

🇩🇪 Flugblatt

🇮🇩 brosur

🇺🇦 флаєр

🇵🇱 ulotka

🇯🇵 フライヤー

🇫🇷 dépliant

🇪🇸 volante

🇹🇷 broşür

🇰🇷 전단지

🇸🇦 منشور

🇨🇿 leták

🇸🇰 leták

🇨🇳 传单

🇸🇮 letak

🇮🇸 flýrar

🇰🇿 парақша

🇬🇪 ფლაერი

🇦🇿 flyer

🇲🇽 volante

Word Frequency Rank

Positioned at #20,578, this word is part of extensive vocabulary. It's relatively rare in general usage but may be important in specific fields or formal writing.

...
20575 rehearse
20576 teak
20577 dative
20578 flyer
20579 alternated
20580 despondency
20581 cleaved
...