Brochure Meaning: Definition, Examples, and Translations
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brochure
[ˈbrəʊʃə(r) ]
Definitions
marketing
A small, thin book or magazine that usually has many pictures and information about a product, a place, etc.
Synonyms
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| brochure |
A brochure is useful for providing detailed information about services, products, or events, often used in marketing and advertising.
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| pamphlet |
A pamphlet is a small booklet or leaflet that contains information or arguments about a specific topic, often used for educational purposes or to spread awareness about social issues.
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| leaflet |
A leaflet is a single-sheet paper or a few pages, often folded, used for quick information dissemination, usually for announcements or simple guides.
|
| catalog |
A catalog is a comprehensive list of items, often used by stores to display their products. It's generally more extensive than a brochure.
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Examples of usage
- This brochure provides all the necessary information about our new product.
- The hotel brochure showcased the beautiful beaches and luxurious amenities.
- The travel agency distributed brochures with details about their vacation packages.
tourism
A small, printed paper piece that gives information about something or advertises something.
Synonyms
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| brochure |
Typically used for a small book or magazine containing pictures and information about a product or service, often professionally printed and used in marketing.
|
| flyer |
Best used for a single-page advertisement or announcement, often handed out in public places or posted on bulletin boards. It is usually not bound and is less detailed.
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| leaflet |
Refers to a small, often folded, sheet of paper with printed information, usually used for informational or promotional purposes. They are often handed out directly to people or included in mailings.
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| pamphlet |
Used for a small booklet or booklet-like publication that contains information on a single subject. Often, it is used for educational or informational purposes and may have an advocacy angle.
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Examples of usage
- I picked up a brochure at the tourist information center to learn about local attractions.
- The brochure highlighted the historical landmarks in the city.
- The museum brochure included a map of the exhibits.
Translations
To see the translation, please select a language from the options available.
Interesting Facts
Marketing
- In the world of marketing, brochures are essential tools for businesses to showcase their offerings and engage potential customers.
- A well-designed brochure can grab attention better than digital ads, as people often remember paper materials.
- Brochures can be used in various formats like tri-folds or booklets to cater to different information needs.
Cultural Impact
- Cultural institutions often use brochures to guide visitors, helping them navigate museums and galleries effectively.
- Tourism boards create brochures in multiple languages to attract diverse visitors to their regions.
- Brochures are often associated with travel, containing maps and guides that promote local attractions in holiday destinations.
Education
- Educational institutions use brochures to inform prospective students about courses, campus facilities, and scholarships.
- Brochures can simplify complex information, making it easier for students and parents to make decisions.
- They are often distributed at educational fairs, providing crucial information in an accessible format.
Origin of 'brochure'
Main points about word origin
- The word comes from the French 'brochurer,' which means to stitch or bind, pointing to its early form as a stitched pamphlet.
- Brochures started gaining popularity in the 19th century alongside the rise of travel and tourism.
- They were originally made by hand and often used for promoting events or providing information about new products.
The word 'brochure' originated from the French word 'brocher', which means 'to stitch'. In the 18th century, it referred to a small book or pamphlet that was stitched together. Over time, the meaning evolved to include any informative printed material. Brochures became popular in the 20th century as a marketing tool for businesses to showcase their products or services.