Endorser: meaning, definitions and examples

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endorser

 

[ ษชnหˆdษ”หrsษ™r ]

Noun / Verb
Context #1 | Noun

in legal context

A person or organization that publicly supports or recommends a particular product, service, or cause.

Synonyms

advocate, promoter, supporter.

Which Synonym Should You Choose?

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Word Description / Examples
endorser

Used when someone publicly approves or supports a product, service, or idea, often in marketing or advertising contexts.

  • The famous athlete was chosen as the brand's endorser for its new line of sneakers
  • Several celebrities acted as endorsers of the charity event
supporter

Describes a person who helps or believes in a cause, team, individual, or idea, often in a general or passive manner without the active promotion involved.

  • She is a loyal supporter of the local football team
  • There were hundreds of supporters at the rally fighting for climate change
advocate

Refers to someone who actively recommends, supports, or speaks in favor of a particular cause, policy, or group, often in social or political contexts.

  • She is a well-known advocate for animal rights
  • The lawyer acted as an advocate for the client's interests
promoter

Implies someone who actively works to advance or publicize a product, event, idea, or cause, often organizing events or campaigns.

  • As a concert promoter, he is responsible for planning and marketing music events
  • The promoter of the new tech startup held several meetings to attract investors

Examples of usage

  • The celebrity became the official endorser of the new perfume.
  • The company hired a well-known athlete as their endorser for the new sports equipment.
Context #2 | Noun

in political context

A person or organization who publicly supports a candidate for an elected office.

Synonyms

backer, patron, sponsor.

Which Synonym Should You Choose?

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Word Description / Examples
endorser

Use 'endorser' when someone is officially supporting a person, product, or cause, often in advertising or formal announcements.

  • 1
  • The company hired a famous actor as their product endorser
  • 2
  • She is an endorser of the new environmental campaign
backer

Use 'backer' specifically when someone supports a project, idea, or person, usually through financial means. Can have a more informal feel.

  • 1
  • The startup secured several wealthy backers to fund its next phase
  • 2
  • He was a key backer of the new restaurant in town
sponsor

Use 'sponsor' when a person or organization pays for or supports someone or something, often in return for advertising or recognition. Common in events, sports, and media.

  • 1
  • The marathon had several corporate sponsors
  • 2
  • The TV show gained a new sponsor who covered all production costs
patron

Use 'patron' when a person provides financial or other support to a person, organization, or cause, often in the context of the arts or charities.

  • 1
  • The museum's new wing was named after its generous patron
  • 2
  • A wealthy patron donated all the funds necessary for the school renovation

Examples of usage

  • The senator received the endorsement of several prominent endorsers.
  • The endorser's statement boosted the candidate's popularity.
Context #3 | Verb

general context

To publicly declare one's approval or support of something.

Synonyms

approve, recommend, support.

Which Synonym Should You Choose?

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Word Description / Examples
endorser

This term is generally used in a formal context, often related to business or marketing. An endorser is someone who publicly supports or promotes a product, service, or idea.

  • The celebrity became the main endorser of the new skincare line.
  • As an endorser, she shared her positive experience with the product on social media.
approve

This word is often used in official or formal settings to indicate that a decision, plan, or proposal has been accepted or deemed satisfactory.

  • The board will approve the new budget next week.
  • Her parents did not approve of her decision to drop out of college.
support

This term is broad and can be used in various contexts, including emotional, financial, or moral backing for a person, idea, or cause.

  • She decided to support her friend during the tough times.
  • Many people support the proposed changes to the law.
recommend

This word is used when suggesting that someone should do something or use a product based on a positive opinion or experience.

  • I recommend visiting the new Italian restaurant downtown.
  • The doctor will recommend a treatment based on your symptoms.

Examples of usage

  • The famous actress endorsed the new skincare product on social media.
  • The organization endorsed the proposal to increase funding for education.

Translations

Translations of the word "endorser" in other languages:

๐Ÿ‡ต๐Ÿ‡น endossante

๐Ÿ‡ฎ๐Ÿ‡ณ เคธเคฎเคฐเฅเคฅเค•

๐Ÿ‡ฉ๐Ÿ‡ช Befรผrworter

๐Ÿ‡ฎ๐Ÿ‡ฉ pendukung

๐Ÿ‡บ๐Ÿ‡ฆ ะฟั–ะดั‚ั€ะธะผัƒะฒะฐั‡

๐Ÿ‡ต๐Ÿ‡ฑ popierajฤ…cy

๐Ÿ‡ฏ๐Ÿ‡ต ๆ”ฏๆŒ่€… (ใ—ใ˜ใ—ใ‚ƒ)

๐Ÿ‡ซ๐Ÿ‡ท partisan

๐Ÿ‡ช๐Ÿ‡ธ avalista

๐Ÿ‡น๐Ÿ‡ท destekรงi

๐Ÿ‡ฐ๐Ÿ‡ท ์ง€์ง€์ž

๐Ÿ‡ธ๐Ÿ‡ฆ ู…ุคูŠุฏ

๐Ÿ‡จ๐Ÿ‡ฟ podporovatel

๐Ÿ‡ธ๐Ÿ‡ฐ podporovateฤพ

๐Ÿ‡จ๐Ÿ‡ณ ๆ”ฏๆŒ่€… (zhฤซchรญzhฤ›)

๐Ÿ‡ธ๐Ÿ‡ฎ podpornik

๐Ÿ‡ฎ๐Ÿ‡ธ stuรฐningsmaรฐur

๐Ÿ‡ฐ๐Ÿ‡ฟ า›ะพะปะดะฐัƒัˆั‹

๐Ÿ‡ฌ๐Ÿ‡ช แƒ›แƒฎแƒแƒ แƒ“แƒแƒ›แƒญแƒ”แƒ แƒ˜

๐Ÿ‡ฆ๐Ÿ‡ฟ dษ™stษ™kรงi

๐Ÿ‡ฒ๐Ÿ‡ฝ avalista

Etymology

The word 'endorser' originated from the verb 'endorse', which comes from the Latin word 'indorsare' meaning 'to write on the back'. Originally used in the context of signing the back of a document to authorize or guarantee it, 'endorse' evolved to also mean expressing approval or support. The noun 'endorser' emerged to refer to a person or entity that provides public support or recommendation, especially in the realms of advertising, politics, and endorsements.

See also: endorse, endorsed, endorsement, endorsing, unendorsed.

Word Frequency Rank

At rank #26,530, this word represents specialized academic or technical vocabulary. It's less frequently encountered but may be valuable in specific contexts.