Endorsement Meaning: Definition, Examples, and Translations
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endorsement
[ษชnหdษหsmษnt ]
Definitions
in business
An endorsement is a public declaration of support or approval for someone or something, often by a celebrity or public figure. It is a form of advertising where a well-known person promotes a product or service.
Synonyms
approval, recommendation, support.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| endorsement |
This is often used in a marketing or commercial context when a person publicly supports a product, service, or idea.
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| recommendation |
This is typically used when someone suggests something as being good or suitable, often based on personal experience or expertise.
|
| approval |
This is commonly used in formal or official contexts when someone gives permission or accepts something as satisfactory.
|
| support |
This is used to describe backing or help given to someone or something, and is often used in contexts involving emotional, financial, or moral assistance.
|
Examples of usage
- The company received a huge endorsement from the famous actor, boosting their sales significantly.
- The political candidate sought endorsements from influential leaders to gain more credibility.
in legal terms
In legal terms, an endorsement refers to a signature or stamp on a document to authorize or validate it.
Synonyms
authorization, confirmation, validation.
Which Synonym Should You Choose?
| Word | Description / Examples |
|---|---|
| endorsement |
Used when expressing public or official support for someone or something, particularly in contexts like marketing, politics, or sports.
|
| authorization |
Used when someone is given formal permission or the power to do something, often in legal, official, or security-related situations.
|
| validation |
Used when proving or recognizing that something is legitimate, accurate, or well-founded, often in contexts like feelings, work processes, or data accuracy.
|
| confirmation |
Used when verifying that something is true or when someone acknowledges that an arrangement, plan, or fact is correct, often in communication, reservations, or tests.
|
Examples of usage
- The endorsement on the contract made it legally binding.
- The endorsement of the check was required for it to be cashed.
Translations
To see the translation, please select a language from the options available.
Interesting Facts
Marketing
- In marketing, endorsements have become influential, as celebrities often lend their reputation to products to sway public opinion.
- Studies have shown that products endorsed by trusted figures can significantly boost consumer confidence and sales.
Politics
- Political endorsements by influential figures or organizations can greatly impact election outcomes, as they often lend credibility to candidates.
- Political endorsements can reflect party alignment, as candidates seek approval from party leaders to strengthen their campaigns.
Pop Culture
- Television and movies frequently depict characters struggling for endorsements, highlighting their importance in achieving fame and status.
- Social media influencers often engage in endorsements, promoting products to their followers and shaping trends.
Psychology
- People are more likely to trust a product or idea if they see it endorsed by someone they admire or follow, known as the 'halo effect'.
- Endorsements can create a sense of social proof, where individuals look to the opinions of others when making decisions.
Origin of 'endorsement'
Main points about word origin
- The word originates from the Latin term 'indorsare', meaning to put on the back, which reflects how a signature on the back of a document indicates approval.
- First recorded in English around the late 14th century, it originally referred to signing a document to indicate consent or support.
The word 'endorsement' originated from the Latin word 'indorsare', which means 'to write on the back'. It was initially used in the context of signing the back of a document. Over time, the meaning evolved to include public declarations of support or approval. The concept of endorsements has become prevalent in various fields, including business, politics, and advertising.
See also: endorse, endorsed, endorser, endorsing, unendorsed.