Assure: meaning, definitions and examples

Use this when trying to give someone confidence or eliminate doubt, often in a formal context.

• I can assure you that we are doing everything possible to resolve the issue.
• She assured him that the project would be completed on time.

Use this when offering a promise or assurance, especially when talking about products, services, or agreements.

• We guarantee that our products are free from defects.
• The company guarantees a full refund if you are not satisfied.

Use this to make a commitment to do or not do something, often in personal relationships or informal contexts.

• I promise to call you when I get home.
• She promised not to tell anyone about the secret.

Use this when trying to persuade someone to believe or do something.

• He convinced her to join the team.
• She was convinced that she had made the right decision.

Use this when you want to make someone feel less worried or anxious.

• He reassured her that everything would be alright.
• The doctor reassured the patient before the surgery.

Use this when you want to give someone confidence or eliminate their doubts. It often involves guaranteeing or promising something.

• I assure you that everything will be fine.
• The company assured its employees that there would be no layoffs.

This is used when you want to alleviate someone's emotional or physical pain, providing a sense of relief or ease.

• She comforted her friend after the breakup.
• The warm blanket and hot tea comforted him on the cold night.

This word is usually applied when you want to gently calm someone down or reduce pain or discomfort. It often suggests a gentle, calming effect.

• She soothed her crying baby.
• The soft music helped to soothe his worries.

Used when you want to lessen someone's pain, stress, or burden. It often involves removing or lessening pressure or discomfort.

• The medication relieved her headache.
• Talking about his problems relieved his anxiety.

Commonly used when someone is anxious, stressed or agitated, and you want to help them feel relaxed and in control.

• He tried to calm his nerves before the big presentation.
• The teacher calmed the students during the fire drill.