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Upmarket Meaning: Definition, Examples, and Translations

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upmarket

[ˈʌpˌmɑrkɪt ]

Definition

Context #1 | Adjective

luxury retail

The term 'upmarket' refers to products or services that are positioned at a high price point and marketed towards affluent consumers. Upmarket items typically emphasize quality and exclusivity, distinguishing them from mass-market offerings. This designation often applies to luxury brands, high-end retailers, and fine dining establishments that cater to wealthier clientele. Businesses may use an upmarket strategy to capture a more affluent target demographic, aiming to enhance brand prestige.

Synonyms

exclusive, high-end, luxury.

Examples of usage

  • The restaurant offers an upmarket dining experience.
  • She prefers shopping at upmarket boutiques.
  • The property is located in an upmarket neighborhood.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Economics

  • Luxury brands often position their products as 'upmarket' to cater to wealthier clients and create an exclusive image.
  • Economic trends can shift markets 'upmarket' as middle-class consumers seek quality over quantity.

Culture

  • Upmarket stores often incorporate sophisticated design elements and high-end customer service to enhance the shopping experience.
  • The rise of 'upmarket' brands is often linked to changes in consumer behavior, where people now prioritize ethical and sustainable practices.

Marketing

  • Companies may use upscale packaging and premium pricing to signal that their product is 'upmarket'.
  • Consumer perception of a brand can be influenced by its 'upmarket' reputation, impacting purchasing decisions significantly.

Fashion and Lifestyle

  • The upmarket segment of fashion sees designers creating exclusive lines that are often only available in selected stores.
  • Lifestyle trends also adapt to 'upmarket' preferences, with home furnishings and experiences like fine dining reflecting this high-end market.

Origin of 'upmarket'

Main points about word origin

  • The term combines 'up', indicating higher quality or status, and 'market', relating to places where goods are sold.
  • First recorded use of the term 'upmarket' occurred in the 1980s, becoming popular in discussions about retail and consumer trends.

The word 'upmarket' emerged in the mid-20th century, derived from the combination of 'up', indicating a higher level, and 'market', referring to the commercial sector. Originally used in British English, the term became popular in marketing and retail contexts as businesses began to segment their offerings according to consumer wealth and preferences. As consumer culture evolved, the notion of upmarket significantly expanded to include not just tangible goods, but also experiences and services. The rise of global wealth disparity and luxury consumerism fueled the term's usage, correlating with increased demand for exclusive products across various markets. Today, 'upmarket' often reflects broader socio-economic trends, where lifestyle aspirations drive demand for premium options.

Word Frequency Rank

This word's position of #31,686 indicates it's among the more rare English words. While understanding it broadens your vocabulary, focus on more common words first.