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Upmarket: meaning, definitions and examples

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upmarket

 

[ ˈʌpˌmɑrkɪt ]

Adjective
Context #1 | Adjective

luxury retail

The term 'upmarket' refers to products or services that are positioned at a high price point and marketed towards affluent consumers. Upmarket items typically emphasize quality and exclusivity, distinguishing them from mass-market offerings. This designation often applies to luxury brands, high-end retailers, and fine dining establishments that cater to wealthier clientele. Businesses may use an upmarket strategy to capture a more affluent target demographic, aiming to enhance brand prestige.

Synonyms

exclusive, high-end, luxury

Examples of usage

  • The restaurant offers an upmarket dining experience.
  • She prefers shopping at upmarket boutiques.
  • The property is located in an upmarket neighborhood.

Translations

Translations of the word "upmarket" in other languages:

🇵🇹 de alto padrão

🇮🇳 उच्च श्रेणी का

🇩🇪 gehoben

🇮🇩 kelas atas

🇺🇦 висококласний

🇵🇱 wysokiej klasy

🇯🇵 高級な

🇫🇷 haut de gamme

🇪🇸 de gama alta

🇹🇷 yüksek kaliteli

🇰🇷 고급의

🇸🇦 عالي الجودة

🇨🇿 luxusní

🇸🇰 vysokokvalitný

🇨🇳 高档的

🇸🇮 visokokakovosten

🇮🇸 hágæða

🇰🇿 жоғары сапалы

🇬🇪 მაღალი კლასის

🇦🇿 yüksək səviyyəli

🇲🇽 de alta gama

Etymology

The word 'upmarket' emerged in the mid-20th century, derived from the combination of 'up', indicating a higher level, and 'market', referring to the commercial sector. Originally used in British English, the term became popular in marketing and retail contexts as businesses began to segment their offerings according to consumer wealth and preferences. As consumer culture evolved, the notion of upmarket significantly expanded to include not just tangible goods, but also experiences and services. The rise of global wealth disparity and luxury consumerism fueled the term's usage, correlating with increased demand for exclusive products across various markets. Today, 'upmarket' often reflects broader socio-economic trends, where lifestyle aspirations drive demand for premium options.

Word Frequency Rank

This word's position of #31,686 indicates it's among the more rare English words. While understanding it broadens your vocabulary, focus on more common words first.