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Twofer Meaning: Definition, Examples, and Translations

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twofer

[ˈtuːfər ]

Definition

Context #1 | Noun

promotional offer

A 'twofer' is a colloquial term that refers to a promotional offer where a customer receives two items for the price of one. This term is often used in advertising to attract customers by highlighting the value they can receive. It can apply to various products, services, or experiences, making it a popular tactic in marketing. The notion is that the customer gets something extra, enhancing their purchasing experience.

Synonyms

BOGO, buy one get one, special offer.

Examples of usage

  • Buy one pizza, get one free twofer!
  • The theater is running a twofer deal on tickets this weekend.
  • She took advantage of the twofer sale at the shoe store.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Pop Culture

  • In the 1980s, the term became prevalent in advertisements and helped shape the popular 'buy one, get one' marketing strategies.
  • It also appears in various television shows and movies, often humorously referring to double deals or discounts.
  • The phrase 'twofer Tuesday' is a common promotional event in restaurants and bars, enticing customers with great offers.

Economics

  • Two-for-one offers are a popular marketing strategy designed to attract customers and increase revenue.
  • They can significantly influence consumer buying behavior, making customers feel they are getting more value.
  • Research shows such deals can lead to higher sales volumes, even if profit margins are lower.

Psychology

  • The concept of receiving two items for the price of one can trigger feelings of happiness and satisfaction in consumers.
  • Cognitive biases play a role, where people perceive greater value in 'deals,' which makes them more likely to purchase.
  • These promotions can create a sense of urgency, compelling consumers to act quickly before the offer expires.

Origin of 'twofer'

Main points about word origin

  • The term 'twofer' combines 'two' and the suffix 'fer,' which comes from 'for,' emphasizing getting two items.
  • It emerged in the early 20th century, originally used in theater promotions where you could buy one ticket and get another free.
  • The word gained popularity in the 1950s and 1960s, particularly during sales events and marketing strategies.

The term 'twofer' originates from the phrase 'two for one,' which became popular in the United States in the 1970s and 1980s as retailers and service providers began to offer discounts and promotional deals in order to boost sales. The word 'twofer' combines the number 'two' and the suffix '-fer' from 'for', indicating value or quantity. Over time, it has become a playful and informal way to describe such deals in everyday conversation, transcending inventory and industries, from food and entertainment to clothing and more. In a broader context, the idea of twofers reflects consumer culture's focus on getting more for less, making it a lasting part of promotional language.

Word Frequency Rank

With rank #42,512, this word is among the least frequently used in common English. Understanding it can be beneficial for comprehensive language mastery, but it's not essential for most learners.