Touting Meaning: Definition, Examples, and Translations
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touting
[ˈtaʊtɪŋ ]
Definition
promoting something
Touting refers to the act of promoting or praising something or someone excessively. It often implies a sense of aggressive marketing or advocating for a particular product, service, or idea. This term is commonly used in commercial contexts where companies attempt to highlight the benefits of their offerings. Touting can also be seen in political or social scenarios where individuals advocate for certain policies or programs.
Synonyms
advertising, boasting, praising, promoting, publicizing.
Examples of usage
- The company is touting its new product as the best on the market.
- He was touting his skills as a chef during the interview.
- Many salespeople are known for touting the benefits of their services.
- The politician has been touting his achievements in office.
- The restaurant is touting its organic ingredients.
Translations
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Origin of 'touting'
The word 'tout' has its origins in the early 16th century and comes from the Middle English 'touten,' meaning to look out or to spy. This term was initially used to describe a call to attention or a cry for someone or something. Over time, the meaning evolved to include the act of promoting or praising something, often in a manner that is perceived as overly enthusiastic or aggressive. In the 19th century, it became associated with the practice of selling goods or services in a somewhat boastful manner. The term has since been adopted in various contexts, including marketing, politics, and even in social situations where individuals may highlight their attributes or achievements. Despite its somewhat negative connotation in some uses, touting can also indicate a genuine enthusiasm for a product or idea.