Sponsorship: meaning, definitions and examples

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sponsorship

 

[ ˈspɒnsəʃɪp ]

Noun
Context #1 | Noun

business

Sponsorship refers to the support provided by a company or organization to an event, activity, person, or organization in exchange for some form of recognition, such as advertising or branding. It is a form of marketing strategy used to promote a brand and reach a specific target audience.

Synonyms

backing, patronage, support.

Examples of usage

  • Sponsorship from major corporations can greatly contribute to the success of a music festival.
  • The sponsorship deal includes prominent logo placement on all promotional materials.
Context #2 | Noun

sports

In sports, sponsorship involves a company or individual providing financial support to a sports team or athlete in exchange for advertising rights or other promotional opportunities. It helps fund the team's activities and can lead to increased visibility for the sponsor.

Synonyms

financial backing, funding, investment.

Examples of usage

  • The sponsorship deal with the sports brand includes jersey branding and advertising during games.
  • Securing sponsorship is crucial for many professional athletes to cover training and competition expenses.

Translations

Translations of the word "sponsorship" in other languages:

🇵🇹 patrocínio

🇮🇳 प्रायोजन

🇩🇪 Sponsoring

🇮🇩 sponsor

🇺🇦 спонсорство

🇵🇱 sponsoring

🇯🇵 スポンサーシップ

🇫🇷 parrainage

🇪🇸 patrocinio

🇹🇷 sponsorluk

🇰🇷 후원

🇸🇦 رعاية

🇨🇿 sponzorství

🇸🇰 sponzorstvo

🇨🇳 赞助

🇸🇮 sponzorstvo

🇮🇸 styrktaraðili

🇰🇿 демеушілік

🇬🇪 სპონსორობა

🇦🇿 sponsorluq

🇲🇽 patrocinio

Etymology

The term 'sponsorship' originated from the Latin word 'sponsus', which means to promise or guarantee. In ancient Rome, a sponsor was someone who undertook to answer for the debt of another. The concept evolved over time to include support and backing in various contexts, such as events, sports, and entertainment. Today, sponsorship plays a significant role in marketing and brand promotion, with companies seeking to align themselves with events and activities that resonate with their target audience.

See also: sponsor, sponsors.

Word Frequency Rank

Ranked #12,196, this word falls into high-advanced vocabulary. It appears less frequently but is valuable for expressing precise meanings in specific contexts.