Signboard Meaning: Definition, Examples, and Translations
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signboard
[ˈsaɪnˌbɔrd ]
Definition
advertising display
A signboard is a flat piece of material used for displaying information, advertisements, or directions. It is often located in public places such as streets, shops, or restaurants to attract attention or guide people. Signboards can be made from various materials, including wood, metal, plastic, and fabric. They come in different shapes and sizes, depending on their intended use and location.
Synonyms
advertisement, billboard, placard, poster.
Examples of usage
- The shop's signboard was beautifully painted.
- He stood next to a signboard indicating the way to the beach.
- The restaurant's signboard lit up at night, attracting customers.
Translations
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Interesting Facts
Historical Origins
- In ancient times, travelers relied on painted wooden boards to find inns and shops.
- Early signboards often used symbols or pictures instead of words, as not everyone could read.
- The first recorded signboard is believed to date back to the Roman Empire, showcasing business names.
Art & Design
- Signboards can be made from various materials, including wood, metal, and plastic, each offering unique aesthetic qualities.
- Artisan craft of sign painting became popular in the 19th century, emphasizing artistic skills alongside communication.
- Logo design on signboards is crucial as it shapes brand identity, making it memorable to passersby.
Cultural Significance
- In many cultures, signboards convey not only information but also cultural symbols and local traditions.
- Festivals in various regions often feature elaborate signboards that celebrate local artistry and storytelling.
- Virtual signboards on websites serve as modern replacements for traditional ones, showing how culture evolves with technology.
Psychology
- The color and design of a signboard can influence how people feel about a place, affecting their decisions to enter or explore.
- Research shows that clear, engaging signboards can reduce confusion and enhance visitor experiences in public spaces.
- Typography plays a psychological role; certain fonts can evoke different emotions, making the message more effective.
Technology
- Digital signboards equipped with screens display dynamic content and can update in real-time, offering greater flexibility.
- Smart signboards are increasingly used in urban planning to provide information about public transport and local attractions.
- Augmented reality signboards are being developed, allowing users to interact with the information using their smartphones.
Origin of 'signboard'
The word 'signboard' has its roots in the combination of two Middle English words: 'sign' and 'board.' The term 'sign' comes from the Latin word 'signum,' which means 'mark' or 'indication.' It was used to describe anything that conveyed meaning or direction. 'Board' is derived from the Old English word 'bord,' meaning 'plank' or 'flat surface.' Therefore, a signboard literally refers to a flat surface that carries a message or symbol. Historically, signboards were essential for commerce and navigation, serving as markers for businesses and guiding travelers. With the advent of electronic signage, the concept has evolved, but the traditional wooden or metal signboard remains a staple in advertising and public information.