Signage Meaning: Definition, Examples, and Translations
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signage
[ˈsaɪnɪdʒ ]
Definitions
advertising
Signage refers to the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or identification.
Synonyms
Which Synonym Should You Choose?
Word | Description / Examples |
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signage |
Used for the collective description of signs or a system of signs, usually in a professional or business setting.
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signs |
A general term used for any kind of visual display containing information, which can be used in a variety of settings including roads, shops, and events.
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signboards |
Refers to physical boards that display signs or information, often found at roadsides, shops, or public spaces.
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banners |
Typically refers to large, flexible signs that can be hung or displayed in prominent places, often used for advertising, celebrations, or events.
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Examples of usage
- Effective signage can attract more customers to a business.
- The hotel invested in new signage to improve visibility.
urban planning
In urban planning, signage plays a crucial role in directing traffic, providing information, and enhancing the overall aesthetics of a city.
Synonyms
directional signs, street signs, wayfinding.
Which Synonym Should You Choose?
Word | Description / Examples |
---|---|
signage |
General term for all types of signs, usually used for branding, advertising, or informational purposes within a space like buildings, parks, or campuses.
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wayfinding |
Comprehensive term for systems that help people navigate through physical spaces, includes maps, symbols, and directional signs.
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directional signs |
Specifically used to show directions within a complex or area. Often used in large facilities like hospitals, shopping malls, and airports.
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street signs |
Typically used outdoors on the streets to control traffic, provide street names, or give specific instructions to drivers and pedestrians.
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Examples of usage
- The city council implemented new signage to improve pedestrian safety.
- Clear signage is essential for visitors to navigate the city.
Translations
To see the translation, please select a language from the options available.
Interesting Facts
Art & Design
- Effective signage combines visual elements like font, color, and imagery to communicate messages quickly and clearly.
- In urban environments, the design of signs contributes significantly to the aesthetics and navigability of public spaces.
Psychology
- Research shows that well-designed signage can improve people's ability to navigate environments, reducing stress and confusion.
- Color psychology plays a role in signage; for example, blue is often used to convey trustworthiness, while red signifies urgency.
History
- In ancient Rome, signs were often painted on walls or used in marketplaces to guide citizens and visitors.
- By the 19th century, the proliferation of printed advertisements led to a rise in commercial signage, marking the beginning of an industry.
Pop Culture
- Signage appeared in media to symbolize communication and information, seen in films like 'Signs' and various road trip narratives.
- It's common to see unique or humorous signage featured on social media platforms, highlighting creativity and wit in public messaging.
Origin of 'signage'
Main points about word origin
- The word originates from 'sign', which comes from the Latin word 'signum' meaning 'mark' or 'symbol'.
- Although 'signage' became popular in English in the 1970s, it had earlier informal uses related to the design and placement of signs.
The term 'signage' originated in the late 19th century, derived from the word 'sign', which has been used in various forms since ancient times. With the rise of advertising and urban development, the need for clear and effective signage became increasingly important, leading to the modern usage of the term.
See also: cosigner, ensign, sign, signal, signatory, signature, signer, significant, signify, signing, signs.