Repackaged: meaning, definitions and examples
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repackaged
[ ˌriːˈpækɪdʒd ]
product distribution
Repackaged refers to the act of taking a product out of its original packaging and placing it into new packaging. This can occur for various reasons, such as to update branding, to combine products for promotional sales, or to improve safety and convenience of the product's use. In the retail industry, items may be repackaged to enhance their visual appeal to customers or to make them more suitable for a specific market. Repackaging can also refer to the alteration of a product’s contents, encompassing changes in size or formulation.
Synonyms
rebranded, reformatted, refurbished, renovated.
Examples of usage
- The manufacturer repackaged the snacks for a holiday promotion.
- After feedback from consumers, the company decided to repackage their products with eco-friendly materials.
- The repackaged software came with additional features and improvements.
Etymology
The term 'repackaged' is derived from the prefix 're-' meaning 'again' or 'back', combined with the word 'package', which originally comes from the Middle French word 'pacquet', meaning 'a bundle'. The notion of repackaging emerged as consumer goods evolved, particularly in the 20th century as industries began to focus more on marketing and branding. With the industrial revolution and the expansion of consumer culture, there was an increased need to adapt products to meet specific market needs, leading to the practice of repackaging. Over time, businesses realized the importance of packaging in influencing consumer behavior and sales. Thus, repackaging became a key strategy in product differentiation and market positioning, contributing to the development of various niches in the retail sector.