Rebranded: meaning, definitions and examples
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rebranded
[ ˌriːˈbrændɪd ]
business strategy
To rebrand is to change the corporate image of an organization. This often involves changing the name, logo, design, or a combination of these elements to establish a new identity in the minds of consumers. Rebranding can revitalize a business and create a new perception in the marketplace.
Synonyms
rename, reposition, reshape, revise
Examples of usage
- The company rebranded itself to attract a younger audience.
- After several scandals, the restaurant decided to rebrand and improve its public image.
- The tech giant rebranded its flagship product to enhance its appeal.
- The fashion label rebranded to reflect sustainability in its practices.
Translations
Translations of the word "rebranded" in other languages:
🇵🇹 rebrandado
🇮🇳 पुनः ब्रांडेड
🇩🇪 rebrandet
🇮🇩 dibuat ulang
🇺🇦 перебрендований
🇵🇱 rebrandowany
🇯🇵 リブランディングされた
🇫🇷 rebrandé
🇪🇸 rebranded
🇹🇷 yeniden markalandı
🇰🇷 리브랜딩된
🇸🇦 مُعاد تسميته
🇨🇿 přepracovaný
🇸🇰 preznačený
🇨🇳 重新品牌
🇸🇮 preoblikovan
🇮🇸 endurmerkjaður
🇰🇿 қайта брендтелген
🇬🇪 ახალი ბრენდი
🇦🇿 yenidən brend edilmiş
🇲🇽 rebranded
Etymology
The term 'rebrand' is a compound of the prefix 're-' meaning again and the word 'brand,' which has its roots in the Old Norse word 'brandr,' meaning 'to burn' or 'to mark.' Historically, this referred to the practice of marking livestock with a hot iron to signify ownership and distinguish one's cattle from others. Over time, the concept of branding evolved to encompass not only physical goods but also companies and services. In the modern era, particularly with the rise of consumerism in the late 20th century, the notion of branding took on new dimensions, as businesses sought to differentiate themselves in a crowded market. Rebranding emerged as a strategic practice when companies needed to adapt to changing consumer preferences or recover from negative incidents. As markets evolved and customer expectations shifted, the importance of a strong, relevant brand identity grew, leading organizations to invest in rebranding initiatives to stay competitive.