Relaunched Meaning: Definition, Examples, and Translations
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relaunched
[rษชหlษหnสงt ]
Definition
business update
To relaunch is to launch something again, often after making improvements or changes. This term is commonly used in the context of products, services, or campaigns that are being introduced to the market anew to boost interest or sales.
Synonyms
reintroduce, restart, revamp, update.
Examples of usage
- The company relaunched its flagship product with new features.
- After a year of adjustments, they decided to relaunch the brand.
- The film was relaunched in theaters with additional scenes.
- She relaunches her blog every spring with fresh content.
Translations
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Interesting Facts
Marketing
- In business, a relaunch can revive a struggling product or brand, often involving redesign and rebranding efforts.
- Companies like Apple frequently relaunch products with updates, generating excitement and sales.
- Relaunch strategies may include social media campaigns to reconnect with customers and create buzz.
Technology
- Software often needs to be relaunched after updates, allowing users to access new features or fix bugs.
- In gaming, a relaunch is common when a game is remastered or re-released with enhanced graphics.
- The concept of relaunching is vital in tech startups, where new iterations can significantly change their trajectory.
Cultural Impact
- Film franchises are often relaunched to attract a new audience, as seen with classic series being updated for modern viewers.
- The relaunching of cultural events, such as concerts or festivals, can revitalize community engagement.
- Relaunching brands or products can impact cultural trends, influencing how people perceive and interact with those items.
Psychology
- Relaunching can symbolize second chances in human behavior, where individuals or organizations seek redemption.
- Psychologically, the act of starting again often reflects hope and resilience, integral to personal growth.
- Relaunching can invoke feelings of nostalgia, reminding people of past experiences with a product or service.
Origin of 'relaunched'
Main points about word origin
- The prefix 're-' means 'again' in Latin, while 'launch' comes from a term meaning 'to set something in motion'.
- Originally used for ships setting sail, the term has expanded to include projects and products in modern language.
- The concept of relaunching has been in use since the early 20th century, reflecting a cycle of innovation.
The term 'relaunch' is a compound of the prefix 're-', meaning 'again', and 'launch', which comes from the Middle English term 'launche', meaning 'to set in motion or to throw forward'. The first recorded use of 'launch', in this context, refers back to the early 19th century, relating to naval or space applications. Over time, the concept expanded beyond physical launching to encompass various forms of introducing products, businesses, or initiatives. 'Relaunch' as a specific term emerged in marketing and business discourse in the late 20th century, signifying the strategy of revitalizing existing offerings in response to market demands or failures. This practice, prevalent in competitive industries, allows companies to adapt and refresh their image, improve customer engagement, and ultimately drive sales.