Rainmaking: meaning, definitions and examples

Etymology

• The term 'rainmaking' originated in the early 20th century and was closely associated with Native American rituals meant to invoke rainfall.
• In the business world, 'rainmaker' refers to a person who brings in significant revenue, echoing the original meaning of creating something vital.

Cultural Practices

• Various indigenous cultures, like those from Africa and North America, have rainmaking ceremonies, often involving dances and chants.
• In certain South Asian cultures, children may bring rain by throwing mud and singing traditional songs during the monsoon season.

Science

• Cloud seeding is a modern scientific approach considered a type of rainmaking, where substances like silver iodide are released into the atmosphere to induce rain.
• Studies suggest that rainmaking through cloud seeding can increase precipitation by 10-30% in certain areas under the right conditions.

Business

• In corporate terms, a rainmaker is often a salesperson or executive who has the knack for landing big deals and attracting wealthy clients.
• Networking events and strategic partnerships are common methods used by rainmakers in businesses to expand influence and revenue.

Pop Culture

• The 1995 film 'The Rainmaker,' based on John Grisham's novel, depicts a young attorney using his skills to win a case, showcasing the metaphorical concept of rainmaking.
• In various television shows, the character of a rainmaker is often portrayed as charismatic, witty, and able to ‘make things happen’ despite obstacles.