Pitchmen Meaning: Definition, Examples, and Translations
🗣️
pitchmen
[ˈpɪtʃmɛn ]
Definition
sales presentation
A pitchman is a person who promotes and sells products, often through an enthusiastic sales presentation. They are commonly seen on television commercials, infomercials, and in live demonstrations. Pitchmen use persuasive language and engaging techniques to attract potential customers and convince them to make a purchase. Their characteristic style typically involves energetic speech, charm, and the ability to handle objections while emphasizing the product's benefits.
Synonyms
demonstrator, marketer, promoter, salesman.
Examples of usage
- The pitchman captivated the audience with his dynamic demonstration.
- Infomercials often rely on pitchmen to sell various household products.
- A successful pitchman knows how to connect with viewers.
- The pitchman's charisma contributed to the product's soaring sales.
Translations
To see the translation, please select a language from the options available.
Origin of 'pitchmen'
The term 'pitchman' has its roots in the word 'pitch', which originated in Middle English around the early 15th century, meaning to throw or toss. Over time, 'pitch' evolved into a term that refers to the presentation or promotion of an idea or product. The suffix '-man' indicates a person who engages in that activity. The modern usage of 'pitchman' emerged in the 20th century, particularly with the rise of television advertising. Pitchmen became a staple in the marketing world, particularly in the realm of direct response television advertising where they would sell everything from kitchen gadgets to health products. Their role became increasingly significant as advertisers sought memorable and persuasive figures to capture audiences' attention, and the effectiveness of their pitches often determined the success of the products they promoted.