Online advertising: meaning, definitions and examples

Used commonly to describe all forms of marketing and advertising that occur over the internet. It is a broad term that covers various types of ads, including social media ads, search engine ads, and more.

• Many companies invest heavily in online advertising to reach a broader audience
• Online advertising allows businesses to track and analyze their ad performance easily

Focuses on marketing activities aimed at promoting products or services over the internet. This often includes SEO, email marketing, and social media marketing.

• Internet marketing is essential for businesses to increase their online presence
• SEO is a crucial component of internet marketing to improve search engine rankings

Refers to advertising through any digital channel, including internet, mobile devices, and digital displays. This term encompasses a wider range of advertising formats beyond just online.

• Digital advertising campaigns can include mobile apps, video ads, and interactive content
• With digital advertising, brands can create personalized marketing messages for their audience

Specifically relates to advertising that takes place on websites. This includes banner ads, pop-ups, and other forms of advertising that appear on webpages.

• Web advertising can be an effective way to attract visitors to your site
• Many people find web advertising intrusive when it disrupts the user experience