Online advertising: meaning, definitions and examples
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online advertising
[ ˈɒnˌlaɪn ˈæd.və.taɪ.zɪŋ ]
marketing strategy
Online advertising refers to the practice of promoting products or services on the internet through various digital channels such as websites, social media, search engines, and mobile apps. It is a form of marketing that utilizes online platforms to reach a target audience and drive traffic or conversions.
Synonyms
digital advertising, internet marketing, web advertising
Examples of usage
- Online advertising has become increasingly popular due to the growth of digital technology.
- Many businesses allocate a significant portion of their marketing budget to online advertising.
- Google Ads is a commonly used platform for online advertising.
- Online advertising allows businesses to target specific demographics and track the performance of their campaigns.
- Banner ads and sponsored posts are common formats of online advertising.
Translations
Translations of the word "online advertising" in other languages:
🇵🇹 publicidade online
🇮🇳 ऑनलाइन विज्ञापन
🇩🇪 Online-Werbung
🇮🇩 iklan online
🇺🇦 онлайн-реклама
🇵🇱 reklama online
🇯🇵 オンライン広告
🇫🇷 publicité en ligne
🇪🇸 publicidad en línea
🇹🇷 çevrimiçi reklam
🇰🇷 온라인 광고
🇸🇦 إعلان عبر الإنترنت
🇨🇿 online reklama
🇸🇰 online reklama
🇨🇳 在线广告
🇸🇮 spletno oglaševanje
🇮🇸 auglýsingar á netinu
🇰🇿 онлайн жарнама
🇬🇪 ონლაინ რეკლამა
🇦🇿 onlayn reklam
🇲🇽 publicidad en línea
Word origin
The history of online advertising can be traced back to the early 1990s when the first clickable banner ad appeared on the web. Over the years, online advertising has evolved significantly, with the rise of social media platforms and programmatic advertising. Today, online advertising plays a crucial role in the marketing strategies of businesses worldwide, offering a cost-effective way to reach a global audience and drive sales. Despite concerns about privacy and ad blocking, online advertising continues to adapt and innovate in response to changing consumer behavior and technology trends.