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Digital advertising: meaning, definitions and examples

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digital advertising

[ ˈdɪdʒɪtl ˈædvərˌtaɪzɪŋ ]

Noun

^{Context #1 | Noun}

online marketing strategy

Digital advertising refers to the practice of using the internet and digital channels to deliver promotional messages to consumers. It includes various forms such as display advertising, social media advertising, search engine marketing, and email marketing.

Synonyms

internet advertising, online advertising, web advertising.

Which Synonym Should You Choose?

Word	Description / Examples
digital advertising	Commonly used in general discussions about advertising using digital channels like websites, social media, and mobile apps. The company's digital advertising strategy helped increase online sales. Learning about digital advertising can open up many career opportunities.
online advertising	Very similar to internet advertising but can be more consumer-facing, talking about ads people see while browsing online. Online advertising can sometimes be intrusive to users. Businesses invest heavily in online advertising to reach their target audience.
internet advertising	Specifically refers to advertising done over the internet, including activities like search engine marketing and display ads. It's often used in more technical or specific contexts. Internet advertising campaigns can be highly targeted. The new regulations impact many aspects of internet advertising.
web advertising	Primarily focuses on advertisements displayed on websites, and is often used in technical discussions about ad placement on web pages. Web advertising requires a good understanding of web design and user experience. Web advertising revenues have been increasing steadily every year.

Examples of usage

Companies invest heavily in digital advertising to reach their target audience.
Digital advertising allows for precise targeting based on demographics and interests.
Measuring the effectiveness of digital advertising campaigns is essential for optimizing return on investment.

Translations

Translations of the word "digital advertising" in other languages:

🇵🇹 publicidade digital

🇮🇳 डिजिटल विज्ञापन

🇩🇪 digitale Werbung

🇮🇩 iklan digital

🇺🇦 цифрова реклама

🇵🇱 reklama cyfrowa

🇯🇵 デジタル広告

🇫🇷 publicité numérique

🇪🇸 publicidad digital

🇹🇷 dijital reklamcılık

🇰🇷 디지털 광고

🇸🇦 الإعلان الرقمي

🇨🇿 digitální reklama

🇸🇰 digitálna reklama

🇨🇳 数字广告

🇸🇮 digitalno oglaševanje

🇮🇸 stafræn auglýsing

🇰🇿 сандық жарнама

🇬🇪 ციფრული რეკლამა

🇦🇿 rəqəmsal reklam

🇲🇽 publicidad digital

Etymology

The concept of digital advertising emerged in the late 1990s with the growth of the internet and the development of online advertising platforms. As technology advanced, digital advertising became a dominant form of marketing due to its ability to target specific audiences and track campaign performance in real-time. Today, digital advertising plays a crucial role in the marketing strategies of businesses across various industries.