Mailer Meaning: Definition, Examples, and Translations

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mailer

[ˈmeɪlər ]

Definitions

^{Context #1 | Noun}

postal service

A person or company that sends or delivers mail.

Synonyms

letter carrier, postal worker, postman.

Which Synonym Should You Choose?

Word	Description / Examples
mailer	Refers to a person or a company that sends out mass mailings, or an advertisement or piece of promotional material sent through the mail. The company hired a mailer to send out its new catalog. I received a promotional mailer about the upcoming sale.
postman	A traditional term, often used in British English, to describe a man who delivers mail. It may sound outdated or gender-specific. The postman comes every morning at 9 AM. She waved at the postman as he delivered their letters.
postal worker	A general term describing anyone who works for a postal service, covering a wide range of roles, from delivery to sorting mail. As a postal worker, she sorts and delivers mail daily. The postal worker helped me find my lost parcel.
letter carrier	Commonly used in the United States to describe an individual who delivers letters and packages to homes and businesses. The letter carrier brought the package to our doorstep this morning. Please leave your outgoing mail in the box for the letter carrier.

Examples of usage

The mailer dropped off the package at the post office.
The mailer is responsible for ensuring the letters are delivered on time.

^{Context #2 | Noun}

marketing

A piece of advertising material, such as a leaflet or brochure, sent by mail.

Synonyms

advertisement, flyer, leaflet.

Which Synonym Should You Choose?

Word	Description / Examples
mailer	Mailer is a term used for promotional material sent through mail to a targeted audience. It often refers to printed materials like brochures or postcards designed to advertise and inform about a product, service, or event. We received a mailer from the new restaurant in town with a discount coupon. The mailer included detailed information about the upcoming charity event.
advertisement	Advertisement is a broad term that encompasses any public notice or announcement promoting a product, service, or event. The term can refer to various formats including online ads, TV commercials, print ads, and more. The advertisement for the new car was everywhere, from TV to social media. They placed an advertisement in the local newspaper to attract more customers.
flyer	Flyer specifically refers to a small handbill or piece of paper used for promotion and distribution to a wide audience. Often handed out in public spaces or left in local businesses for people to take. She handed out flyers to promote the community garden event. The flyer on the bulletin board advertised a special deal at the new yoga studio.
leaflet	Leaflet is a small, flat or folded sheet of paper that provides detailed information about a particular topic, product, or service. It's often used for informational purposes rather than just promotion. The leaflet provided comprehensive details about the health program. I picked up a leaflet about recycling at the local library.

Examples of usage

The company sent out a mailer promoting their new product.
The mailer included a discount coupon for the store.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

History

In the 19th century, the introduction of postage stamps revolutionized how letters were sent and helped establish mailers as important tools.
The first recorded use of a mail delivery system dates back to ancient Persia, where horses and riders transported messages across great distances.

Pop Culture

In modern times, mailers have become central to marketing, with businesses using them to send advertisements directly to consumers.
The term 'mailer' can also refer to a character in various films and books that works in logistics and delivers important items or messages.

Technology

Email marketing uses digital 'mailers' to send promotional messages, showcasing how the concept has evolved from paper to digital formats.
Today, there are dedicated software applications called 'mailers' that help businesses manage and send bulk emails effectively.

Psychology

Research shows that people often feel a sense of excitement when receiving mail, linking it to connection and anticipation.
The elements of surprise and personal touch associated with receiving physical mail can increase happiness and meaningful feelings in recipients.

Origin of 'mailer'

Main points about word origin

The word 'mailer' comes from the verb 'mail,' which is derived from the Latin word 'mala,' meaning 'bag' or 'pouch.'
Originally, 'mail' referred to the physical bags used by postmen to deliver letters in ancient Europe.

The word 'mailer' originates from the Middle English word 'male' which means bag, and the suffix '-er' which denotes a person or thing that performs a specified action. Over time, 'mailer' evolved to refer to both a person who sends or delivers mail, as well as a piece of advertising material sent by mail. The term gained popularity with the growth of postal services and marketing strategies in the modern era.

See also: email, mail, mailable, mailman.