Mailer: meaning, definitions and examples

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mailer

 

[ ˈmeɪlər ]

Noun
Context #1 | Noun

postal service

A person or company that sends or delivers mail.

Synonyms

letter carrier, postal worker, postman.

Which Synonym Should You Choose?

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Word Description / Examples
mailer

Refers to a person or a company that sends out mass mailings, or an advertisement or piece of promotional material sent through the mail.

  • The company hired a mailer to send out its new catalog.
  • I received a promotional mailer about the upcoming sale.
postman

A traditional term, often used in British English, to describe a man who delivers mail. It may sound outdated or gender-specific.

  • The postman comes every morning at 9 AM.
  • She waved at the postman as he delivered their letters.
postal worker

A general term describing anyone who works for a postal service, covering a wide range of roles, from delivery to sorting mail.

  • As a postal worker, she sorts and delivers mail daily.
  • The postal worker helped me find my lost parcel.
letter carrier

Commonly used in the United States to describe an individual who delivers letters and packages to homes and businesses.

  • The letter carrier brought the package to our doorstep this morning.
  • Please leave your outgoing mail in the box for the letter carrier.

Examples of usage

  • The mailer dropped off the package at the post office.
  • The mailer is responsible for ensuring the letters are delivered on time.
Context #2 | Noun

marketing

A piece of advertising material, such as a leaflet or brochure, sent by mail.

Synonyms

advertisement, flyer, leaflet.

Which Synonym Should You Choose?

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Word Description / Examples
mailer

Mailer is a term used for promotional material sent through mail to a targeted audience. It often refers to printed materials like brochures or postcards designed to advertise and inform about a product, service, or event.

  • We received a mailer from the new restaurant in town with a discount coupon.
  • The mailer included detailed information about the upcoming charity event.
advertisement

Advertisement is a broad term that encompasses any public notice or announcement promoting a product, service, or event. The term can refer to various formats including online ads, TV commercials, print ads, and more.

  • The advertisement for the new car was everywhere, from TV to social media.
  • They placed an advertisement in the local newspaper to attract more customers.
flyer

Flyer specifically refers to a small handbill or piece of paper used for promotion and distribution to a wide audience. Often handed out in public spaces or left in local businesses for people to take.

  • She handed out flyers to promote the community garden event.
  • The flyer on the bulletin board advertised a special deal at the new yoga studio.
leaflet

Leaflet is a small, flat or folded sheet of paper that provides detailed information about a particular topic, product, or service. It's often used for informational purposes rather than just promotion.

  • The leaflet provided comprehensive details about the health program.
  • I picked up a leaflet about recycling at the local library.

Examples of usage

  • The company sent out a mailer promoting their new product.
  • The mailer included a discount coupon for the store.

Translations

Translations of the word "mailer" in other languages:

🇵🇹 remetente

🇮🇳 मेलर

🇩🇪 Versender

🇮🇩 pengirim

🇺🇦 відправник

🇵🇱 nadawca

🇯🇵 送信者

🇫🇷 expéditeur

🇪🇸 remitente

🇹🇷 gönderen

🇰🇷 발송자

🇸🇦 مرسل

🇨🇿 odesílatel

🇸🇰 odosielateľ

🇨🇳 发件人

🇸🇮 pošiljatelj

🇮🇸 sendifulltrúi

🇰🇿 жіберуші

🇬🇪 გამგზავნი

🇦🇿 göndərən

🇲🇽 remitente

Etymology

The word 'mailer' originates from the Middle English word 'male' which means bag, and the suffix '-er' which denotes a person or thing that performs a specified action. Over time, 'mailer' evolved to refer to both a person who sends or delivers mail, as well as a piece of advertising material sent by mail. The term gained popularity with the growth of postal services and marketing strategies in the modern era.

See also: email, mail, mailable, mailman.