Flack Meaning: Definition, Examples, and Translations

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flack

[flæk ]

Definitions

Context #1 | Noun

criticism, blame

Flack refers to criticism or negative feedback that is directed toward someone, often in the context of media or public relations. It can also denote the tumult or chaos that arises as a result of such criticism. In this sense, the term is frequently used to describe the backlash or disapproval that public figures may encounter due to their actions or statements.

Synonyms

backlash, criticism, reprimand.

Examples of usage

  • The politician faced a lot of flack for his controversial remarks.
  • After the movie's release, the director received flack from critics.
  • She endured flack for her unconventional ideas at the meeting.
Context #2 | Verb

defend, protect

To flack means to defend or protect someone, especially in the face of criticism. In this usage, it is often applied in the context of public relations, where a spokesperson or publicist might flack for a client to mitigate negative perceptions. This sense of the word emphasizes the proactive effort to shield someone from backlash.

Synonyms

defend, protect, shield.

Examples of usage

  • He had to flack for his friend after the scandal broke.
  • The agency is hired to flack for celebrities under fire.
  • She flacked for the CEO during the meeting to maintain a positive image.

Translations

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Origin of 'flack'

The word 'flack' originated in the 1940s, derived from the term originally used to denote a 'publicist' or 'press agent.' The etymology draws from a blend of the Yiddish word 'flak' meaning 'to criticize harshly' and a military term referring to anti-aircraft artillery ('flak'). Its early use indicated a defensive posture, akin to taking cover against criticism, illustrating a transition from a military context to one focused on public relations. By the late 20th century, the term had evolved to encompass the wider notion of facing scrutiny or backlash, particularly in media circles. As the media landscape expanded, so did the application of the term, making it commonplace in discussions related to celebrity culture and public image management.


Word Frequency Rank

Ranking #38,028, this word is encountered relatively rarely in everyday English. It might appear in literary works or specialized texts but isn't essential for general communication.