Discounter: meaning, definitions and examples

retail context

A discounter is a retail store or business that sells goods at lower prices than traditional retailers by reducing profit margins, minimizing expenses, or accepting lower quality. They often sell large quantities of products and may offer private-label brands. Discounters appeal to budget-conscious consumers who prioritize savings.

bargain store, discount store, price cutter

Examples of usage

• The discounter offered a much lower price on electronics.

• Many shoppers prefer discounters for their grocery needs.

• The discounter's clearance section was packed with deals.

• I found this amazing bargain at the local discounter.