Customers: meaning, definitions and examples

Etymology

• The word 'customer' comes from the Latin 'custodire,' meaning 'to guard or save,' suggesting the importance of protecting what customers value.
• In the 15th century, 'customer' referred specifically to a person who frequents a shop or establishment.

Business

• Understanding customer needs is key for businesses to succeed and innovate their products or services.
• Customer loyalty programs, like points or rewards, are designed to encourage people to keep buying from the same place.

Psychology

• The behavior of customers can be influenced by emotional responses, like feeling valued or appreciated by a brand.
• Studies show that happy customers are more likely to recommend a business to others, creating a social proof effect.

Technology

• With the rise of e-commerce, the definition and experience of customers have evolved, leading to the term 'e-customers' for online shoppers.
• Data analytics in businesses allows for personalized experiences for customers, enhancing their engagement and satisfaction.

Cultural Impact

• Different cultures have unique consumer behaviors, affecting how businesses market their products across the world.
• The rise of social media has transformed customers into influential advocates for brands, with platforms allowing them to share their experiences widely.

At position #2,154, this word belongs to solid intermediate vocabulary. It's frequently used in both casual and formal contexts and is worth learning for better fluency.

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