Copywriter: meaning, definitions and examples
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copywriter
[ ˈkɒpiˌraɪtə ]
marketing profession
A copywriter is a professional writer who specializes in creating persuasive content, typically for advertising and marketing purposes. Their goal is to inspire action, such as purchasing a product or engaging with a brand. Copywriters often work with clients to understand their target audience and construct messages that resonate with them. They may produce a variety of materials, including advertisements, website content, product descriptions, and promotional emails.
Synonyms
advertising writer, content creator, text producer
Examples of usage
- She hired a copywriter to improve her website's sales copy.
- The copywriter crafted compelling ad campaigns for the new product.
- Many companies rely on skilled copywriters to enhance their marketing strategies.
Translations
Translations of the word "copywriter" in other languages:
🇵🇹 redator publicitário
🇮🇳 कॉपीराइटर
🇩🇪 Texter
🇮🇩 penulis iklan
🇺🇦 копірайтер
🇵🇱 copywriter
🇯🇵 コピーライター
🇫🇷 rédacteur publicitaire
🇪🇸 redactor publicitario
🇹🇷 metin yazarı
🇰🇷 카피라이터
🇸🇦 كاتب إعلانات
🇨🇿 copywriter
🇸🇰 copywriter
🇨🇳 文案撰写人
🇸🇮 copywriter
🇮🇸 auglyfandi
🇰🇿 копирайтер
🇬🇪 კოპირაიტერი
🇦🇿 kopirayter
🇲🇽 redactor publicitario
Etymology
The term 'copywriter' originated in the early 20th century, growing alongside the advertising industry. It combines the word 'copy,' referring to the written content used in advertising, with 'writer,' indicating someone skilled at creating text. As brands began to embrace mass communication and marketing strategies, the need for individuals who could effectively convey persuasive messages grew substantially. The role of the copywriter evolved significantly throughout the decades, particularly with the rise of digital marketing in the 21st century. Today, copywriters are integral to creating compelling content that can engage audiences across various media platforms, using their creative language skills to distinguish brands in a competitive marketplace.