Branned: meaning, definitions and examples
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branned
[ brΓ¦ndΙͺd ]
marketing term
To brand something means to create a unique name, symbol, or image for a product in the consumer's mind, primarily through advertising and consistent theme. It involves designing a perception in the marketplace that helps differentiate products from competitors.
Synonyms
classify, identify, label, mark.
Examples of usage
- The company has successfully branded its new line of organic snack foods.
- She is looking to brand herself as a leading expert in digital marketing.
- Effective branding can significantly influence consumer buying behavior.
product identity
A brand is a name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers. A brand is used in business to create recognition and loyalty among targeted consumers.
Synonyms
banner, emblem, logo, trademark.
Examples of usage
- Apple is a globally recognized brand.
- She prefers buying brands that are ethically produced.
- The brand gained popularity due to its innovative marketing strategies.
Etymology
The term 'brand' has its roots in the Old Norse word 'brandr,' which means 'to burn' and refers to the practice of burning a mark or symbol onto cattle to signify ownership. This practice dates back to the ancient times of livestock herding, where marks were necessary to identify livestock ownership. Over time, the meaning of 'brand' evolved from cattle marks to a more sophisticated concept of brand identity in commerce. By the 20th century, branding had become a critical aspect of marketing, with businesses creating distinct identities through logos, slogans, and advertising strategies. Today, branding encompasses everything from consumer products to personal branding, affecting both consumer behavior and company reputation.