Blurbed: meaning, definitions and examples
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blurbed
[ blɜːrbd ]
writing criticism
To blurb is to write a short promotional description or endorsement for a book, product, or event, typically found on the back cover or in an advertisement. This type of writing is designed to attract readers by highlighting the key themes or elements of the work. Blurbs may include quotes from prominent figures, concise summaries of the story, or praise for the author. They are crucial in the publishing industry as they can significantly influence a potential reader’s decision to purchase or explore the work.
Synonyms
Examples of usage
- She blurbed her latest novel with enthusiasm.
- The publisher requested famous authors to blurb the book.
- His name was included in the blurb to attract more readers.
Etymology
The term 'blurb' originated in the early 20th century, credited to the American humorist Gelett Burgess. He coined the term in 1907 while promoting his book 'Are You a Bromide?' At a publishing event, he included a playful and exaggerated promotional text on the book jacket, which he whimsically referred to as a 'blurb.' The term quickly gained traction and became associated with short summaries or endorsements, particularly in the context of books. Its popularity has grown over the years, with blurbs now considered an essential marketing tool in the literary world. While originally rooted in literary promotion, the concept of a blurb has since expanded to encompass various products and events, reflecting the evolving nature of advertising.