Assurer: meaning, definitions and examples

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assurer

[əˈʃʊər ]

Definitions

^{Context #1 | Verb}

protect

To make sure or certain of something; to guarantee or secure something

Synonyms

ensure, guarantee, insure, secure.

Which Synonym Should You Choose?

Word	Description / Examples
guarantee	This word is often used when providing a formal promise that certain conditions will be fulfilled. We guarantee that our products are made from high-quality materials. The company offers a 30-day money-back guarantee.
ensure	This is commonly used to mean making sure that something happens or is done. Please ensure that the door is locked before you leave. They took steps to ensure the project was completed on time.
insure	This is generally used in the context of providing financial protection against potential future loss or damage. You should insure your car against theft and accidents. He insured his house with a reputable company.
secure	Usually used when referring to making something safe, protected, or free from danger. We need to secure the premises before the guests arrive. She secured the confidential documents in the safe.

Examples of usage

He assured me that the package would arrive on time.
The insurance policy assures coverage in case of an accident.

^{Context #2 | Verb}

reassure

To remove someone's doubts or fears; to comfort or give confidence to someone

Synonyms

comfort, console, encourage.

Which Synonym Should You Choose?

Word	Description / Examples
assurer	This word does not have a distinct meaning in English beyond being a variant spelling of 'assurer', which is chiefly British and related to insurance. Thus, it is largely unnecessary to use. Contact the assurer for any claims.
comfort	This word is best used in situations where you want to make someone feel better emotionally, often in times of sadness or stress. It implies providing a sense of relief and well-being. She comforted her friend after the bad news. He sought comfort in his family's company.
console	Use this when someone needs emotional support, especially after experiencing a loss or disappointment. It suggests a deeper or more serious need for sympathy. He tried to console her after the breakup. The team consoled each other following their defeat.
encourage	Best used when trying to motivate or boost someone's confidence in doing something, particularly in efforts or goals they are working towards. She encouraged him to apply for the new job. The coach's words encouraged the players to keep trying.

Examples of usage

She reassured her friend that everything would be okay.
The doctor reassured the patient before the surgery.

Interesting Facts

Etymology

The term 'assurer' comes from the Old French word 'asseurer,' meaning 'to ensure, make safe.'
It entered the English language in the late 16th century, reflecting its roots in legal and financial contexts.

Finance

Assurers play a key role in the insurance industry, where they help protect individuals and businesses against financial loss.
In life insurance, an assurer guarantees a payout to beneficiaries upon the policyholder's death, providing financial security.

Psychology

People often look for assurancers in various aspects of life, as having someone to provide reassurance can reduce anxiety and stress.
The presence of an assurer can significantly alter a person's confidence levels, affecting their decision-making and risk-taking.

Cultural Context

In different cultures, the concept of assurance varies; some societies depend heavily on verbal assurances, while others prefer written contracts.
Cultural beliefs about trust and security often influence how people perceive an assurer's role.

Pop Culture

In literature and film, characters who act as assurancers often serve as mentors, providing guidance and support to others.
The portrayal of insurance agents or financial advisors in media often highlights their role as trusted assurancers in times of crisis.

Translations

Translations of the word "assurer" in other languages:

🇵🇹 assegurar

🇮🇳 आश्वासन देना (āśvāsan denā)

🇩🇪 versichern

🇮🇩 memastikan

🇺🇦 запевняти

🇵🇱 zapewniać

🇯🇵 保証する (ほしょうする, hoshō suru)

🇫🇷 assurer

🇪🇸 asegurar

🇹🇷 temin etmek

🇰🇷 확신하다 (hwaksinhada)

🇸🇦 يضمن (yaḍman)

🇨🇿 ujistit

🇸🇰 uistiť

🇨🇳 确保 (quèbǎo)

🇸🇮 zagotoviti

🇮🇸 tryggja

🇰🇿 сенімді ету

🇬🇪 დარწმუნება (darʒmuneba)

🇦🇿 əmin etmək

🇲🇽 asegurar

Word Frequency Rank

Ranking #38,137, this word is encountered relatively rarely in everyday English. It might appear in literary works or specialized texts but isn't essential for general communication.

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38134 bigamist
38135 anklet
38136 flautist
38137 assurer
38138 theirselves
38139 unexpurgated
38140 crooner
...