Assurance: meaning, definitions and examples

Used to give someone confidence about the outcome of something, often in a formal or professional setting.

• She gave me assurance that the project would be completed on time.
• The company's assurance on product quality convinced the customers to proceed with the purchase.

Used when there is a formal promise or warranty, often involving some sort of compensation if the promise is not fulfilled.

• The manufacturer offers a two-year guarantee on all their products.
• I can't guarantee that you'll get the job, but I'll do my best to help you.

Used in everyday situations to show intention or commitment to do something, can be used formally or informally.

• I promise to call you as soon as I arrive.
• She made a promise to her friend to keep the secret.

Used when making a solemn promise, often in a formal or ceremonial context, sometimes suggesting a strong commitment.

• The mayor made a pledge to improve the city's infrastructure.
• They pledged to donate a portion of their profits to charity.

This word is often used to provide a guarantee or promise, typically to make someone feel more secure or certain about something.

• She gave him her assurance that the project would be completed on time.
• The company's assurance of quality has won them many loyal customers.

Confidence refers to the feeling or belief that one can rely on someone or something; it is also used to describe a feeling of self-assurance arising from one's abilities or qualities.

• She has confidence in her team's ability to succeed.
• His confidence grew as he won more matches.

This term is used when talking about a complete and absolute belief that something is true or will happen. It leaves no room for doubt.

• There is no certainty that it will rain tomorrow.
• He spoke with certainty about the outcome of the experiment.

This word describes confidence in one's own abilities or character. It often implies a positive self-image and a sense of internal security.

• His self-assurance made him a natural leader.
• She walked into the interview with complete self-assurance.