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Assurance Meaning: Definition, Examples, and Translations

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assurance

[ษ™หˆสƒสŠษ™rษ™ns ]

Definitions

Context #1 | Noun

financial

A formal promise or guarantee, typically in relation to the fulfillment of an obligation or the performance of a product or service.

Synonyms

guarantee, pledge, promise.

Which Synonym Should You Choose?

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Word Description / Examples
assurance

Used to give someone confidence about the outcome of something, often in a formal or professional setting.

  • She gave me assurance that the project would be completed on time.
  • The company's assurance on product quality convinced the customers to proceed with the purchase.
guarantee

Used when there is a formal promise or warranty, often involving some sort of compensation if the promise is not fulfilled.

  • The manufacturer offers a two-year guarantee on all their products.
  • I can't guarantee that you'll get the job, but I'll do my best to help you.
promise

Used in everyday situations to show intention or commitment to do something, can be used formally or informally.

  • I promise to call you as soon as I arrive.
  • She made a promise to her friend to keep the secret.
pledge

Used when making a solemn promise, often in a formal or ceremonial context, sometimes suggesting a strong commitment.

  • The mayor made a pledge to improve the city's infrastructure.
  • They pledged to donate a portion of their profits to charity.

Examples of usage

  • The insurance company provides assurance to their clients that they will be compensated in case of unexpected events.
  • The bank required a letter of assurance from the borrower before granting the loan.
Context #2 | Noun

emotional

Confidence or certainty in one's abilities or qualities.

Synonyms

certainty, confidence, self-assurance.

Which Synonym Should You Choose?

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Word Description / Examples
assurance

This word is often used to provide a guarantee or promise, typically to make someone feel more secure or certain about something.

  • She gave him her assurance that the project would be completed on time.
  • The company's assurance of quality has won them many loyal customers.
confidence

Confidence refers to the feeling or belief that one can rely on someone or something; it is also used to describe a feeling of self-assurance arising from one's abilities or qualities.

  • She has confidence in her team's ability to succeed.
  • His confidence grew as he won more matches.
certainty

This term is used when talking about a complete and absolute belief that something is true or will happen. It leaves no room for doubt.

  • There is no certainty that it will rain tomorrow.
  • He spoke with certainty about the outcome of the experiment.
self-assurance

This word describes confidence in one's own abilities or character. It often implies a positive self-image and a sense of internal security.

  • His self-assurance made him a natural leader.
  • She walked into the interview with complete self-assurance.

Examples of usage

  • She spoke with assurance, knowing she had prepared thoroughly for the presentation.
  • His assurance in his decision-making skills made him a reliable leader.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Psychology

  • Feeling sure about something can reduce anxiety, leading to better decision-making.
  • Confidence is often linked to self-assurance, which can influence how others perceive you.
  • Positive reinforcement can promote a sense of assurance, enhancing motivation and performance.

Business

  • In the corporate world, assurance refers to the confidence stakeholders have in the companyโ€™s performance and stability.
  • Services like financial audits provide assurance to investors about the accuracy of a company's financial statements.
  • Building customer assurance through consistent quality can lead to customer loyalty and repeat business.

Literature

  • In classic literature, themes of assurance often appear, highlighting characters' confidence or doubts in their journeys.
  • Writers use assurance in dialogues to show characters' trust in each other, emphasizing relationships.
  • Literary works often explore the tension between assurance and uncertainty as a central theme in character development.

Cultural Perspectives

  • Different cultures may express assurance differently, valuing directness or subtlety in communication.
  • Ceremonies in various societies often provide assurance of protection or blessings, like weddings or rites of passage.
  • Cultural norms dictate how assurance is given and received, affecting interpersonal relationships.

Origin of 'assurance'

Main points about word origin

  • The word comes from the Latin 'assecurare', meaning 'to make safe'.
  • It entered Middle English as 'assurans', reflecting the idea of making something secure and confident.
  • The prefix 'as-' means 'to' or 'toward', while 'curare' means 'to care for' or 'to take care of'.

The word 'assurance' originated from the Old French word 'asseurance', which came from the late Latin 'assecurantia', meaning 'security'. It has been used in English since the late 14th century, evolving to its current meaning of a promise or guarantee.

See also: assured, assuredly, assurer, reassurance, reassure, reassured, reassuring.

Word Frequency Rank

With rank #4,015, this word represents useful upper-intermediate vocabulary. Understanding and using it will help you express more complex ideas effectively.