Unmarketable: meaning, definitions and examples
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unmarketable
[ ʌnˈmɑːrkɪtəbl ]
business terminology
Unmarketable refers to a product or service that is unable to be sold or is not in demand in the market. This can occur for various reasons such as poor quality, outdated features, or lack of consumer interest. In business, understanding what is considered unmarketable can help companies pivot their strategies and improve their offerings.
Synonyms
unacceptable, unsellable, unwanted
Examples of usage
- The technology was deemed unmarketable due to its outdated design.
- Investors shy away from unmarketable items that lack consumer appeal.
- The new book was considered unmarketable by the publisher.
Translations
Translations of the word "unmarketable" in other languages:
🇵🇹 não comercializável
🇮🇳 बिक्री योग्य नहीं
🇩🇪 nicht verkäuflich
🇮🇩 tidak dapat dipasarkan
🇺🇦 некомерційний
🇵🇱 niewpłacany
🇯🇵 販売不可能
🇫🇷 non commercialisable
🇪🇸 no comercializable
🇹🇷 satılamaz
🇰🇷 판매 불가능
🇸🇦 غير قابل للتسويق
🇨🇿 neprodejný
🇸🇰 nepredajný
🇨🇳 不可销售
🇸🇮 neprodan
🇮🇸 óseldanlegt
🇰🇿 сатуға жарамсыз
🇬🇪 არასაბჭოთა
🇦🇿 satıla bilməz
🇲🇽 no comercializable
Etymology
The term 'unmarketable' is a compound of 'un-', a prefix meaning 'not', and 'marketable', which comes from 'market', referring to a place where goods are sold, and 'able', indicating capability. The concept of marketability dates back to the development of trade, where the ability to sell products was crucial for economic growth. As markets evolved, so did the understanding of what makes a product sellable. Businesses began assessing their goods and services against consumer demand and market conditions, leading to the formalization of terms like 'marketable' and 'unmarketable'. This distinction became critical in business strategies, especially during economic shifts where certain products would fail to attract buyers.