Unboxing: meaning, definitions and examples
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unboxing
[ ʌnˈbɑːksɪŋ ]
product review
Unboxing refers to the act of opening a product packaging, typically in the presence of an audience. This activity is often shared through videos or live streams, showcasing the contents of the box and first impressions of the product.
Synonyms
Examples of usage
- I watched an unboxing of the latest smartphone on YouTube.
- The unboxing experience of luxury items is often a selling point.
- Her unboxing video received thousands of views.
- Unboxing tech gadgets can be quite exciting for enthusiasts.
Etymology
The term 'unboxing' originated in the early 2000s, as online product reviews and demonstrations became more popular. It is a compound word derived from 'un-' meaning 'not', and 'box', which refers to the container or package of an item. The practice gained momentum with the rise of platforms like YouTube, where users began sharing videos of themselves opening packaged goods. Initially associated with electronics and consumer products, unboxing has since expanded across various categories, including toys, fashion, and food. The act of unboxing serves as a visual and emotional experience, engaging viewers through the excitement of discovery and providing a closer look at product offerings. Companies also recognized the marketing potential of unboxing videos, often collaborating with influencers to showcase their products.