Supersize Meaning: Definition, Examples, and Translations
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supersize
[ˈsuːpərsaɪz ]
Definition
food industry
To supersize something is to offer it in a larger size than the standard offering, particularly in the context of fast food and beverages. This term became popularized in the late 20th century as fast food chains began to advertise larger portion sizes as a value option for consumers. Supersizing typically implies that the customer is offered the option to increase the size of their meal or drink for a small additional charge, thus promoting the idea of larger quantities for better value. Though it has been associated with larger servings, supersizing has also drawn criticism for contributing to unhealthy eating habits and obesity. The concept is often seen as a marketing strategy aimed at drawing in customers who prioritize quantity over nutritional content.
Synonyms
augment, enlarge, expand, increase.
Examples of usage
- I asked to supersize my meal at the fast food drive-thru.
- They are promoting a new deal that allows customers to supersize their drinks.
- She always chooses to supersize her order for more fries.
- The restaurant offers a 'supersize' option for the salads.
Translations
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Interesting Facts
Cultural Impact
- Supersizing meals became a symbol of the growing trend of larger portion sizes in American dining.
- The craze was satirized in various media, highlighting the implications of excessive eating habits.
- Documentaries have explored the health consequences of 'supersizing' food, sparking debates about nutrition and obesity.
Psychology
- The act of supersizing can trigger a 'value perception' where people feel they are getting more food for their money.
- Research shows larger sizes can lead to overconsumption, affecting appetite regulation.
- Social norms can pressure individuals to choose larger portions, impacting individual choices.
Economics
- The supersize trend affected pricing strategies in the fast food industry, encouraging bulk sales.
- Restaurants often use larger portion sizes to enhance customer satisfaction and perceived value.
- Economic studies link larger food offerings to profitability increases in the fast food sector.
Health Considerations
- Supersizing food portions has been linked to rising obesity rates due to increased calorie intake.
- Health advocates encourage awareness of portion sizes as a way to combat lifestyle-related diseases.
- Public health campaigns often address the risks of supersizing as part of nutritional education.
Origin of 'supersize'
Main points about word origin
- The term combines 'super,' meaning above or beyond, with 'size,' indicating dimensions or proportions.
- First used in the fast food industry in the 1980s to promote larger meal options.
- Originally popularized by a major fast food chain, leading to a cultural shift in portion sizes.
The term 'supersize' emerged in the 1980s as a marketing innovation in the American fast food industry, symbolizing a growing trend towards larger portion sizes aimed at satisfying consumer demand. The phrase became widely recognized due to its association with McDonald's, which introduced the 'Supersize' option in 1989 as a way to boost sales by offering a larger version of their meals for a minimal price increase. This marketing strategy sought to appeal to the 'value' mindset of customers during a time when fast food was rapidly growing in popularity. Over the years, however, the term also attracted significant criticism due to its link to unhealthy dietary habits, contributing to the obesity epidemic in the United States and beyond. In 2004, supersizing was famously critiqued in the documentary 'Super Size Me,' which highlighted the negative health impacts of consuming large quantities of fast food. Consequently, many fast food chains began to phase out the term and its associated practices as they sought to promote healthier eating options amidst growing public awareness of nutrition.
Word Frequency Rank
At position #41,748, this word is among the less frequently used terms in English. While interesting to know, it's not crucial for most English learners unless needed for specific purposes.