Subhead Meaning: Definition, Examples, and Translations
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subhead
[sʌbˌhɛd ]
Definition
publishing, writing
A subhead is a secondary heading that comes beneath a main headline. It provides additional context or details about the content that follows, often used to break up text or highlight key points. Subheads are particularly common in articles, reports, and marketing materials.
Synonyms
secondary heading, subheading, tilte.
Examples of usage
- The article had a catchy subhead that caught the reader's attention.
- Each section of the report is organized with clear subheads.
- Using subheads can improve the readability of your writing.
Translations
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Interesting Facts
Publishing
- Subheads are crucial for breaking up long sections of text, making it easier for readers to navigate content.
- They often use a larger or bolder typeface than the body text but are smaller than the main title, aiding in visual hierarchy.
Web Design
- In digital content, subheads improve search engine optimization (SEO) by including keywords that help Google understand the page context.
- Content creators often use subheads to optimize readability, as studies show that readers skim web pages quickly.
Literature
- Subheads can function as a thematic guide in non-fiction, signaling the main points in a structured argument.
- They are often interpreted artistically in creative writing, where they can provide tone or atmosphere to the narrative.
Marketing
- In advertising copy, subheads grab attention by highlighting key selling points, enticing consumers to read further.
- A well-crafted subhead can significantly impact conversion rates in online advertising campaigns.
Origin of 'subhead'
Main points about word origin
- The word is formed from 'sub', meaning 'under', and 'head', referring to 'main title'.
- The practice of using subheads originated in printing and publishing in the 19th century to help organize text.
The term 'subhead' originated in the early 20th century, combining the prefix 'sub-', which comes from Latin meaning 'under' or 'below', with 'head', an Anglo-Saxon term for a top or title. The concept of subdividing headlines into smaller, more manageable segments reflects the evolution of print media. As journalism and publishing grew more sophisticated, the need for clarity and organization led to innovations in article layout. Subheads became essential for guiding readers through complex information, enhancing both aesthetics and comprehension. Over time, subheads have appeared in various formats, from newspapers to websites, adapting to new technologies and audience preferences. The use of subheads aligns with the increasing emphasis on skimmable content in our fast-paced world, where readers seek quick insights and key information.