Subhead: meaning, definitions and examples

Etymology

• The word is formed from 'sub', meaning 'under', and 'head', referring to 'main title'.
• The practice of using subheads originated in printing and publishing in the 19th century to help organize text.

Publishing

• Subheads are crucial for breaking up long sections of text, making it easier for readers to navigate content.
• They often use a larger or bolder typeface than the body text but are smaller than the main title, aiding in visual hierarchy.

Web Design

• In digital content, subheads improve search engine optimization (SEO) by including keywords that help Google understand the page context.
• Content creators often use subheads to optimize readability, as studies show that readers skim web pages quickly.

Literature

• Subheads can function as a thematic guide in non-fiction, signaling the main points in a structured argument.
• They are often interpreted artistically in creative writing, where they can provide tone or atmosphere to the narrative.

Marketing

• In advertising copy, subheads grab attention by highlighting key selling points, enticing consumers to read further.
• A well-crafted subhead can significantly impact conversion rates in online advertising campaigns.