Spotlighting: meaning, definitions and examples
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spotlighting
[ spɒtˌlaɪtɪŋ ]
focusing attention
Spotlighting refers to the act of directing attention to a particular subject, person, or issue, often to highlight its importance or significance. This term is frequently used in discussions about media, marketing, and public relations, where certain topics or individuals are deliberately brought to the forefront. By spotlighting, one can draw awareness, generate interest, and encourage further investigation or engagement with the highlighted subject. The metaphor of a spotlight is drawn from theatrical performances, where a beam of light is used to illuminate a specific performer or area on stage.
Synonyms
emphasizing, highlighting, illuminating.
Examples of usage
- The campaign is spotlighting local artists.
- She was spotlighting the environmental issues in her blog.
- The report is spotlighting the needs of the community.
Translations
Translations of the word "spotlighting" in other languages:
🇵🇹 iluminação
🇮🇳 स्पॉटलाइटिंग
🇩🇪 Spotlighting
🇮🇩 penyorotan
🇺🇦 висвітлення
🇵🇱 podświetlenie
🇯🇵 スポットライト
🇫🇷 éclairage
🇪🇸 iluminación
🇹🇷 spot aydınlatma
🇰🇷 스포트라이트
🇸🇦 إضاءة
🇨🇿 osvětlení
🇸🇰 osvetlenie
🇨🇳 聚光灯照明
🇸🇮 osvetlitev
🇮🇸 spotlýsing
🇰🇿 жарықтандыру
🇬🇪 სპოტლაითინგი
🇦🇿 işıqlandırma
🇲🇽 iluminación
Etymology
The word 'spotlighting' is derived from the noun 'spotlight', which dates back to the late 19th century. Originally, 'spotlight' referred to a beam of light directed at a particular object on a stage or in a theatrical performance. The verb form developed as the use of 'spotlight' expanded beyond its literal meaning in theater to encompass the broader concept of emphasizing or focusing on specific subjects in various contexts. Its usage has evolved with the rise of media and marketing, where 'spotlighting' now commonly refers to the intentional act of drawing attention to people, products, or issues in the public eye. Today, it encompasses areas such as social activism, branding, and content creation, reflecting society's ongoing need to focus on critical matters.