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Sponsoring Meaning: Definition, Examples, and Translations

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sponsoring

[ˈspɒnsərɪŋ ]

Definition

Context #1 | Verb

funding support

Sponsoring refers to the act of supporting an event, activity, person, or organization by providing financial or material assistance. This support is often in exchange for advertising or promotional opportunities.

Synonyms

backing, endorsing, funding, supporting.

Examples of usage

  • The company is sponsoring the local sports team.
  • She is sponsoring a child through a charity organization.
  • They are sponsoring the annual community festival.

Translations

To see the translation, please select a language from the options available.

Origin of 'sponsoring'

The term 'sponsor' originates from the Latin word 'sponsor', meaning 'promiser' or 'guarantor'. In ancient Rome, a sponsor was someone who provided legal support on behalf of another. The modern use of the term began to take shape in the late 19th century as advertising and marketing became more prevalent. The concept of sponsorship evolved with the growth of businesses looking to promote their brands through sports, entertainment, and community events. Today, sponsoring has become a strategic marketing tool, where companies align themselves with specific causes or events to enhance their brand visibility and reputation while contributing to societal or cultural initiatives.

Word Frequency Rank

At position #12,787, this word is part of sophisticated English vocabulary. It's useful for academic or professional contexts where precise language is needed.