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Spokespersons Meaning: Definition, Examples, and Translations

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spokespersons

[ˈspəʊkspəˌsən ]

Definition

Context #1 | Noun

official representative

Spokespersons are individuals designated to speak on behalf of an organization or group. They are responsible for conveying information, answering questions, and representing the views of the organization to the public and the media.

Synonyms

representative, spokesman, spokeswoman.

Which Synonym Should You Choose?

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Word Description / Examples
spokespersons

Used when referring to multiple people who speak on behalf of an organization, entity, or cause, regardless of gender.

  • The company's spokespersons addressed the media about the recent product launch.
  • Several spokespersons for the charity attended the event to discuss their goals.
representative

Used in more formal settings to indicate a person who acts on behalf of an organization, community, or group, and can also mean a member of a legislative body.

  • The sales representative met with the client to discuss the new contract.
  • A representative of the city council attended the community meeting.
spokesman

Used when referring to a male individual who speaks on behalf of an organization or cause. This term can sometimes be seen as outdated due to its gender-specific nature.

  • The CEO's spokesman issued a statement regarding the merger.
  • The council's spokesman answered questions from the press.
spokeswoman

Used when referring to a female individual who speaks on behalf of an organization or cause. Similar to 'spokesman,' it specifies the speaker's gender.

  • The minister's spokeswoman provided details about the new policy.
  • The company's spokeswoman announced the partnership with a new client.

Examples of usage

  • The spokespersons for the company held a press conference to address the recent controversy.
  • The government appointed a team of spokespersons to communicate updates on the situation.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Media and Communication

  • In public relations, the effectiveness of a spokesperson can significantly influence how a message is received by the public.
  • High-profile spokespersons, such as celebrities, can greatly shape public opinion and consumer behavior due to their visibility.

Corporate Culture

  • Many organizations train spokespersons in media communication skills to handle interviews and press conferences effectively.
  • In crisis situations, a well-prepared spokesperson can help mitigate negative publicity and restore company reputation.

Political Context

  • Politicians often have spokespersons to deliver messages and respond to media inquiries, ensuring consistency in communication.
  • Spokespersons in political campaigns play a crucial role in shaping perceptions of candidates and their platforms.

Cultural Representation

  • Spokespersons are increasingly recognized for advocating social justice, using their platforms to speak on behalf of marginalized communities.
  • The role of a spokesperson can vary culturally; in some societies, they may be seen as leaders, while in others, they serve more as facilitators.

Origin of 'spokespersons'

Main points about word origin

  • The term 'spokesperson' combines 'spoke' (to speak) and 'person,' indicating someone who speaks for others.
  • The use of 'spokesperson' became popular in the late 20th century, emphasizing gender-neutrality over 'spokesman' or 'spokeswoman.'

The term 'spokesperson' emerged in the mid-20th century as a gender-neutral alternative to the previously commonly used 'spokesman' or 'spokeswoman'. It reflects a shift towards more inclusive language and recognition of diverse identities within organizations and groups.