Showcasing: meaning, definitions and examples

Etymology

• The word comes from combining 'show' and 'case', indicating a manner of displaying something.
• It gained popularity in the 20th century, particularly in marketing and design contexts to attract attention.
• The 'case' part suggests a framework or environment where something is highlighted, similar to a protective display case.

Art and Design

• In galleries, showcasing often involves curating collections to evoke emotions and provoke thought.
• Fashion designers typically showcase their work during runway shows to reveal upcoming trends and innovations.
• Art showcases allow emerging artists to gain recognition and reach new audiences, often leading to career opportunities.

Technology

• In the tech industry, showcasing can refer to demo events where new gadgets or software are presented.
• Many companies create showcase websites to display their products in a visually appealing manner to attract customers.
• Virtual reality showcases enable users to experience products in an interactive way before making a purchase.

Business

• In sales, showcasing a product's unique features helps potential customers understand its value.
• Showcasing can also occur in pitches, where entrepreneurs present their ideas attractively to investors.
• Trade shows are common platforms for businesses to showcase their latest innovations and connect with clients.

Events and Competitions

• Talent showcases are events where performers display their skills, providing them exposure and the chance to win opportunities.
• Showcases can be found in educational settings, where students present projects to demonstrate their learning.
• Various competitions, like cooking or design contests, often involve showcasing contestants' best works to judges and audiences.