Showcase: meaning, definitions and examples

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showcase

 

[ ˈʃoʊ.keɪs ]

Noun / Verb
Context #1 | Noun

business

A display or demonstration of a product or products, especially one that is impressive or eye-catching.

Synonyms

demo, display, exhibition.

Which Synonym Should You Choose?

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Word Description / Examples
showcase

Used when presenting the best features or aspects of something, often in a way that highlights its unique qualities.

  • The artist's new collection will be showcased at the gallery next week.
  • Our latest product launch event aims to showcase our brand-new technology.
exhibition

Used for a public showing of items, art, or skills, often organized and curated for an audience.

  • The museum's latest exhibition features works by modernist painters.
  • Her photography will be part of an international exhibition next month.
display

General term for placing items where they can be seen, usually to draw attention or provide information.

  • The shop window had a beautiful display of holiday decorations.
  • He arranged his collection of rare coins on a display table.
demo

Commonly used in informal situations to refer to a short presentation or demonstration of how something works.

  • We did a quick demo of the new software for the marketing team.
  • The tech fair had several booths where companies offered demos of their latest gadgets.

Examples of usage

  • The company set up a showcase of their latest technology at the trade fair.
  • The new smartphone was the showcase of the event.
Context #2 | Verb

presentation

To exhibit or present (a product or products) to the public or potential customers.

Synonyms

display, exhibit, present.

Which Synonym Should You Choose?

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Word Description / Examples
showcase

Use when highlighting something's best features or qualities, often in a promotional or celebratory context.

  • The company decided to showcase their new product at the tech expo
  • The art exhibition will showcase the work of local artists
exhibit

Commonly used in more formal or organized settings, such as museums or galleries, for viewing by the public.

  • The museum will exhibit ancient artifacts from Egypt
  • The artist will exhibit his latest paintings at the gallery next month
display

Suitable for general use when showing something visibly, often arranged purposely for viewing.

  • The store will display the new collection in the front window
  • He likes to display his trophies on the shelf
present

Used when formally introducing or showing something to an audience, often accompanied by an explanation or narration.

  • She will present her research findings at the conference
  • The professor will present the lecture on modern art

Examples of usage

  • The designer showcased her new collection during Fashion Week.
  • The artist will showcase his paintings at the gallery.

Translations

Translations of the word "showcase" in other languages:

🇵🇹 vitrine

🇮🇳 प्रदर्शन

🇩🇪 Schaufenster

🇮🇩 etalase

🇺🇦 вітрина

🇵🇱 witryna

🇯🇵 ショーケース

🇫🇷 vitrine

🇪🇸 vitrina

🇹🇷 vitrin

🇰🇷 진열장

🇸🇦 واجهة عرض

🇨🇿 výloha

🇸🇰 výklad

🇨🇳 展示橱窗

🇸🇮 izložba

🇮🇸 sýningarskáli

🇰🇿 көрме

🇬🇪 ვიტრინა

🇦🇿 vitrin

🇲🇽 vitrina

Etymology

The word 'showcase' originated in the early 18th century from the combination of 'show' and 'case'. It originally referred to a glass case used for displaying or protecting valuable items. Over time, the term evolved to also mean a display or demonstration of products. The concept of showcasing products has become increasingly important in marketing and business, with companies using showcases to highlight their best offerings.

See also: show, showable, showbiz, showcased, showdown, showed, shower, showery, showily, showiness, showing, showjumper, showman, showmanship, showmen, shown, showpiece, showroom, shows, showstopper, showup, showy.