Shilled: meaning, definitions and examples

💰
Add to dictionary

shilled

 

[ ʃɪld ]

Verb
Context #1 | Verb

promotional activity

To 'shill' typically means to promote or endorse a product or service, often in a deceptive or dishonest manner. The term originated from the world of gambling, where 'shills' would encourage bets on a game, often with the intent to deceive unsuspecting players. Nowadays, shilling is often associated with advertising in a way that disguises the promotional intent. It is commonly seen in online marketing, especially in contexts such as social media and cryptocurrency, where individuals may endorse projects without disclosing their financial interests.

Synonyms

deceive, endorse, fleece, promote.

Examples of usage

  • Many influencers shilled products without disclosing sponsorship.
  • He was accused of shilling a cryptocurrency to drive up its price.
  • The actress shilled for a beauty brand in her latest campaign.

Translations

Translations of the word "shilled" in other languages:

🇵🇹 promover

🇮🇳 बिकने वाला

🇩🇪 werben

🇮🇩 mempromosikan

🇺🇦 рекламувати

🇵🇱 promować

🇯🇵 宣伝する

🇫🇷 promouvoir

🇪🇸 promover

🇹🇷 tanıtmak

🇰🇷 홍보하다

🇸🇦 ترويج

🇨🇿 propagovat

🇸🇰 propagovať

🇨🇳 宣传

🇸🇮 oglaševati

🇮🇸 kynna

🇰🇿 жарнамалау

🇬🇪 Рეკლამირება

🇦🇿 təbliğ etmək

🇲🇽 promover

Etymology

The term 'shill' has its roots in the American gambling scene of the late 19th century. Originally, it referred to a person who assists a fraudster by pretending to be a legitimate customer, aiming to draw in unsuspecting bets. The word likely derives from 'shilling', a British coin, which was sometimes used in scams to signify the act of betting or participating in fraud. Over time, the meaning of 'shill' broadened to encompass deceitful promotion in various contexts, particularly in commercial enterprises. In modern usage, particularly with the rise of the internet, 'shilling' can be seen in the behavior of certain influencers and marketers who endorse products or services without transparent disclosure, thereby manipulating their audience for monetary gain. The term often carries a negative connotation, signifying a lack of integrity in promotional activities.