Rotogravure Meaning: Definition, Examples, and Translations
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rotogravure
[ˌroʊtəˈɡrævjʊr ]
Definition
printing process
Rotogravure is a type of intaglio printing process that involves engraving an image onto a rotary surface, which is then used for high-quality printing. This method is particularly suited for long print runs of large volumes, such as newspapers and magazines. The ink is transferred from the recessed areas of the engraved cylinder to the substrate, creating vivid, detailed images. Due to its efficiency and scalability, rotogravure is favored for packaging and continuous patterns in commercial printing.
Synonyms
cylinder printing, engraving, intaglio printing.
Examples of usage
- The magazine was printed using rotogravure technology.
- Rotogravure allows for high-quality color reproduction.
- Many packaging companies prefer rotogravure for its cost-effectiveness.
Translations
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Interesting Facts
Historical Origins
- Developed in the late 19th century, rotogravure was first used for printing newspapers and magazines.
- The technique became popular for color printing in the early 20th century, providing high-quality images in publications.
- The name comes from 'rota' meaning 'wheel' in Latin, referring to the rotating nature of the printing press.
Technology
- This printing technique requires engraved metal cylinders that can produce thousands of copies quickly.
- Rotogravure is known for its ability to handle large volumes of print runs, making it cost-effective for mass production.
- Innovations in digital printing are influencing traditional rotogravure processes, evolving the technology further.
Pop Culture
- In the mid-20th century, rotogravure became synonymous with high-quality photo reproduction in magazines and advertisements.
- Famous publications using this technique included Life and National Geographic, which showcased vivid images from around the world.
- The term 'rotogravure' is sometimes specifically associated with a type of printed section of newspapers featuring celebrity news and profiles.
Art & Design
- Artists often appreciate rotogravure for its ability to render fine details in images, contributing to visual storytelling.
- The process allows for a wider range of tones and textures, enhancing the artistic quality of printed material.
- Notable artists, like Pablo Picasso, even experimented with rotogravure prints, blending fine art with commercial printing.
Economics
- Rotogravure printing is ideal for high-volume projects, making it a staple in the packaging industry, especially for flexible materials.
- The efficiency and speed of the process can provide substantial cost savings for businesses needing large print runs.
- Situations requiring durability and rich colors, like food packaging, often turn to rotogravure for its advantageous qualities.
Origin of 'rotogravure'
The term 'rotogravure' is derived from the combination of the Latin word 'rota', meaning 'wheel', and the French word 'gravure', meaning 'engraving'. This printing technique has its roots in the late 19th century, emerging as technology improved, allowing for finer details during the printing process. The first rotogravure press was built in 1865, leading to its widespread adoption for high-volume printing in the 20th century. Initially used for art prints, it evolved to print newspapers and packaging materials. Today, advancements in technology continue to enhance the quality and efficiency of rotogravure printing, making it a preferred choice for various commercial applications.