Rollout Meaning: Definition, Examples, and Translations

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rollout

[ˈroʊlaʊt ]

Definitions

Context #1 | Noun

technology

The distribution or launching of a new product or service to the market, often in stages.

Synonyms

introduction, launch, release.

Which Synonym Should You Choose?

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Word Description / Examples
rollout

Typically used when implementing a new product, service, or policy in stages over a period of time.

  • The company will begin the rollout of the new software next month
  • The rollout of the new training program will happen in three phases
launch

Commonly employed in the context of starting a significant project, product, or campaign with a lot of initial publicity.

  • The company will launch its new fashion line next spring
  • The launch of the new website attracted a lot of media attention
introduction

Used when presenting something new for the first time, often focusing on making it known to the public or a target audience.

  • The introduction of the new smartphone was highly anticipated
  • The introduction of new regulations caused some confusion among staff
release

Generally used when making something available to the public, often highlighting the moment of availability without much emphasis on the process.

  • The release of the new movie has been delayed
  • The tech giant announced the release of its latest operating system

Examples of usage

  • The company's rollout of the new software was met with excitement from customers.
  • The successful rollout of the new smartphone boosted the company's sales.
Context #2 | Verb

technology

To introduce or make a new product or service available to the market, typically in stages.

Synonyms

introduce, launch, release.

Which Synonym Should You Choose?

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Word Description / Examples
rollout

Typically used in business or technology sectors when a new product or service is being implemented in stages or gradually presented to a market or audience.

  • The company planned a nationwide rollout of its new software platform.
  • After a successful testing phase, the next step is the product rollout.
launch

Commonly used in the context of putting a product or service into the market with a significant promotional event. It often connotes a grand, carefully planned starting point.

  • They are planning to launch the new smartphone model next month.
  • The fashion brand will launch its spring collection with a big event in Paris.
introduce

Used in various contexts when a new concept, idea, product, or person is being presented for the first time. It is a general term and can apply to formal or informal settings.

  • The teacher decided to introduce new vocabulary words at the start of each class.
  • During the meeting, the CEO introduced the new marketing strategy.
release

Used when something, such as a product, film, book, or information, is made available to the public. It can be used in both formal and informal contexts.

  • The movie is scheduled for release next summer.
  • After months of anticipation, the company finally released the new gaming console.

Examples of usage

  • The company plans to rollout the new feature to all users next month.
  • They decided to rollout the updated version of the app gradually to avoid any issues.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Business

  • In business, a rollout often involves a gradual introduction of a new product or service, ensuring that all systems are ready to handle the change.
  • Marketing strategies sometimes use 'staggered rollouts,' where a new product is released to select markets before wider availability.

Technology

  • Software companies often have 'rollout phases' where updates are released to a subset of users to test performance before full deployment.
  • The rollout of 5G networks globally illustrates the importance of planned stages to ensure infrastructure can support new technology.

Education

  • Schools may have rollout plans for new curricula, ensuring students and teachers are prepared with the necessary materials and training.
  • Educational initiatives often experience rollout challenges, such as resistance from stakeholders or the need for training sessions.

Pop Culture

  • Film studios implement rollouts by premiering movies in select locations before a worldwide release to gauge audience reactions.
  • The rollout of popular music albums may begin with teasers and lead to live performances, engaging fans progressively.

Origin of 'rollout'

Main points about word origin

  • The term 'rollout' dates back to the early 1950s, originally relating to the aviation industry when planes were rolled out for inspection.
  • It combines the word 'roll,' which implies motion, and 'out,' denoting the act of launching or spreading.

The term 'rollout' originated in the 1960s and is derived from the combination of 'roll' and 'out'. It was initially used in the context of military operations, where troops would 'roll out' or deploy. Over time, the term expanded to business and technology, referring to the gradual release or introduction of a new product or service.


See also: enrol, enroll, roll, roller, rollerblader, rolling, unroll, unrolled.