Rollout: meaning, definitions and examples

Typically used when implementing a new product, service, or policy in stages over a period of time.

• The company will begin the rollout of the new software next month
• The rollout of the new training program will happen in three phases

Commonly employed in the context of starting a significant project, product, or campaign with a lot of initial publicity.

• The company will launch its new fashion line next spring
• The launch of the new website attracted a lot of media attention

Used when presenting something new for the first time, often focusing on making it known to the public or a target audience.

• The introduction of the new smartphone was highly anticipated
• The introduction of new regulations caused some confusion among staff

Generally used when making something available to the public, often highlighting the moment of availability without much emphasis on the process.

• The release of the new movie has been delayed
• The tech giant announced the release of its latest operating system

Typically used in business or technology sectors when a new product or service is being implemented in stages or gradually presented to a market or audience.

• The company planned a nationwide rollout of its new software platform.
• After a successful testing phase, the next step is the product rollout.

Commonly used in the context of putting a product or service into the market with a significant promotional event. It often connotes a grand, carefully planned starting point.

• They are planning to launch the new smartphone model next month.
• The fashion brand will launch its spring collection with a big event in Paris.

Used in various contexts when a new concept, idea, product, or person is being presented for the first time. It is a general term and can apply to formal or informal settings.

• The teacher decided to introduce new vocabulary words at the start of each class.
• During the meeting, the CEO introduced the new marketing strategy.

Used when something, such as a product, film, book, or information, is made available to the public. It can be used in both formal and informal contexts.

• The movie is scheduled for release next summer.
• After months of anticipation, the company finally released the new gaming console.