Roadshow: meaning, definitions and examples
๐
roadshow
[ หroสdสoส ]
business event
A roadshow is a series of presentations or events organized to promote a product, service, or company to potential investors or customers. These events often involve traveling to various locations to engage with audiences directly. Roadshows serve to generate interest, provide information, and potentially secure funding or sales. They are commonly used in financial contexts but can also apply to marketing campaigns and promotional events.
Synonyms
marketing campaign, presentation tour, promotional event.
Examples of usage
- The tech company launched a roadshow to showcase its new app.
- Investors were invited to attend a roadshow to learn more about the startup.
- The roadshow took them across several major cities to meet clients.
- They organized a roadshow to attract venture capital investment.
Translations
Translations of the word "roadshow" in other languages:
๐ต๐น roadshow
๐ฎ๐ณ เคฐเฅเคกเคถเฅ
๐ฉ๐ช Roadshow
๐ฎ๐ฉ roadshow
๐บ๐ฆ ัะพัะด-ัะพั
๐ต๐ฑ roadshow
๐ฏ๐ต ใญใผใใทใงใผ
๐ซ๐ท roadshow
๐ช๐ธ roadshow
๐น๐ท roadshow
๐ฐ๐ท ๋ก๋์ผ
๐ธ๐ฆ ุนุฑุถ ุงูุทุฑูู
๐จ๐ฟ roadshow
๐ธ๐ฐ roadshow
๐จ๐ณ ่ทฏๆผ
๐ธ๐ฎ roadshow
๐ฎ๐ธ roadshow
๐ฐ๐ฟ roadshow
๐ฌ๐ช แ แแฃแแจแแฃ
๐ฆ๐ฟ roadshow
๐ฒ๐ฝ roadshow
Etymology
The term 'roadshow' originated in the early 20th century in the United States, referring to theatrical performances or traveling shows that toured various locations. The phrase combined 'road' indicating travel or a journey, and 'show' implying a performance or display. As commerce evolved, particularly in finance and marketing, the term began to take on a new meaning associated with business presentations and promotional events. By the late 20th century, roadshows became integral to corporate marketing strategies, particularly in launching new products or courting potential investors. The adaptation of the roadshow concept into the corporate world showcases the interplay between traditional performance arts and modern business practices, highlighting how engagement with audiences can generate significant interest and investment.