Resubscribe: meaning, definitions and examples

Etymology

• The word comes from the prefix 're-' meaning 'again,' and 'subscribe,' which comes from the Latin 'subscribere' meaning 'to write underneath' or 'to sign.'
• It is closely connected to the notion of agreeing to a service or publication, stemming from historical contracts.

Technology

• In the digital age, resubscribing can be fast and convenient, often completed with just a few clicks on a website.
• Many online services offer incentives like discounts or bonus content to encourage users to resubscribe.

Economics

• Subscription-based business models have exploded in popularity, dominating industries like entertainment, software, and food delivery.
• Understanding customer retention is key; businesses analyze resubscribe rates to improve service and offerings.

Behavioral Psychology

• People often subscribe and resubscribe based on emotional connections; a sense of community or belonging can drive this behavior.
• The idea of committing to regular content can create anticipation, making the resubscribing experience fulfilling.

History

• The subscription model can be traced back to newspapers and magazines in the 17th century, where readers would subscribe to receive regular issues.
• The concept of subscribing to regular deliveries extends to various goods and services throughout history, evolving with consumer needs.