Repackaging Meaning: Definition, Examples, and Translations
๐ฆ
repackaging
[riหหpรฆkษชdสษชล ]
Definition
product packaging
Repackaging refers to the process of changing the packaging of a product without altering the product itself. This can involve putting the product in a different container or altering the labeling to suit new marketing strategies or distribution needs. It is an important aspect in industries such as food and cosmetics, where branding and presentation play a key role in consumer choice. Repackaging can also take place for regulatory compliance or to extend the shelf life of perishable goods.
Synonyms
reboxing, redesigning, relabeling.
Examples of usage
- The company focused on repackaging their popular snack to attract a younger audience.
- Repackaging the medicine allowed for easier transportation and storage.
- The cosmetics brand is repackaging its line to reduce environmental impact.
- Due to a recent recall, they had to start repackaging their products swiftly.
Translations
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Origin of 'repackaging'
The term 'repackaging' is derived from the prefix 're-' meaning 'again' or 'back', and the word 'packaging' which comes from 'package,' a term that refers to a container for products. The word 'package' can be traced back to the Middle English 'pakage,' which itself is influenced by the word 'pack', meaning to bundle or pack together. The concept of repackaging has gained relevance particularly in the late 20th and early 21st centuries as businesses began to realize the importance of packaging for marketing and regulatory purposes. As global markets expanded and consumer preferences evolved, companies started innovating how products are presented to improve their appeal and ensure compliance with local standards. This led to the rise of repackaging as a strategic business practice.