Repackage Meaning: Definition, Examples, and Translations

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repackage

[หŒriหหˆpรฆkษชdส’ ]

Definition

Context #1 | Verb

product packaging

To repack is to package something again, often for a new presentation or distribution. This process might involve removing the original packaging and placing the item into new packaging that may be more attractive or suitable for a different market.

Synonyms

rebox, redesign, remodel.

Examples of usage

  • We need to repack the items for the holiday sale.
  • The company decided to repack the product to make it more appealing.
  • They had to repack the shipment due to damaged boxes.

Translations

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Interesting Facts

Business

  • Repackaging is common in marketing; companies often change product designs or branding to refresh a product's appeal and reach new customers.
  • In software, repackaging involves taking a program and modifying it for different platforms or functionalities without changing its core features.

Culinary Arts

  • In the food industry, repackaging can involve changing the packaging to extend shelf life or make products more attractive to consumers.
  • Some chefs repackage traditional dishes using new ingredients or techniques to create exciting modern interpretations.

Sustainability

  • Repackaging is an essential concept in sustainability, aiming to replace single-use packaging with eco-friendly materials to reduce waste.
  • Many companies are now adopting repackaging strategies to meet consumer demand for environmentally responsible practices.

Pop Culture

  • In the music industry, artists often repackage albums with additional tracks or new artwork to attract fans and drive sales again.
  • Films are sometimes repackaged for re-release, often with new trailers or added content like directorโ€™s cuts to entice audiences.

Origin of 'repackage'

Main points about word origin

  • The prefix 're-' comes from Latin, meaning 'again' or 'back', while 'package' has roots in the Middle French word 'package', meaning a bundle or parcel.
  • The term 'repackage' first appeared in written English in the late 20th century as industries began to adapt products for better marketing.

The word 'repackage' comes from the prefix 're-', which means 'again' or 'back', and the word 'package', which originates from Middle English 'package', referring to a bundle or a container. The term gained popularity in the latter half of the 20th century with the rise of consumer goods and retail industries that emphasized attractive packaging as a means of marketing products effectively. As businesses sought to innovate and enhance their product presentations, the concept of repackaging became a strategic tool to refresh brand image, reduce waste, or adapt products for different market segments. The growth of e-commerce also fueled the need for effective repackaging to ensure products were safely delivered to consumers while maintaining an appealing aesthetic.