Repackage: meaning, definitions and examples

Etymology

• The prefix 're-' comes from Latin, meaning 'again' or 'back', while 'package' has roots in the Middle French word 'package', meaning a bundle or parcel.
• The term 'repackage' first appeared in written English in the late 20th century as industries began to adapt products for better marketing.

Business

• Repackaging is common in marketing; companies often change product designs or branding to refresh a product's appeal and reach new customers.
• In software, repackaging involves taking a program and modifying it for different platforms or functionalities without changing its core features.

Culinary Arts

• In the food industry, repackaging can involve changing the packaging to extend shelf life or make products more attractive to consumers.
• Some chefs repackage traditional dishes using new ingredients or techniques to create exciting modern interpretations.

Sustainability

• Repackaging is an essential concept in sustainability, aiming to replace single-use packaging with eco-friendly materials to reduce waste.
• Many companies are now adopting repackaging strategies to meet consumer demand for environmentally responsible practices.

Pop Culture

• In the music industry, artists often repackage albums with additional tracks or new artwork to attract fans and drive sales again.
• Films are sometimes repackaged for re-release, often with new trailers or added content like director’s cuts to entice audiences.