Remarket: meaning, definitions and examples
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remarket
[ rɪˈmɑːrkɪt ]
business strategy
To remarket means to sell or promote products or services again to customers who have previously engaged with them, often using targeted advertising strategies. It involves reaching out to potential customers who have shown interest but did not complete a purchase, in order to drive more sales.
Synonyms
re-advertise, re-promote, re-sell.
Examples of usage
- Companies often remarket to cart abandoners.
- Remarketing can significantly improve conversion rates.
- They implemented a remarketing strategy for their online ads.
- Remarketing campaigns are useful in e-commerce.
Etymology
The term 'remarket' is a combination of the prefix 're-', meaning 'again', and the verb 'market', which originates from the Latin word 'mercatus', meaning 'deal' or 'trade'. The modern usage of 'market' in English can be traced back to the late Middle English, where it referred to 'a place where commerce occurs'. The practice of remarketing began to gain popularity with the rise of digital marketing strategies in the early 2000s, as online businesses sought to re-engage consumers who had visited their websites or expressed an interest in their products without making a purchase. The integration of cookies and tracking technologies allowed marketers to create targeted campaigns, transforming how brands connect with their customers through personalized advertising based on previous interactions.