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Relaunching: meaning, definitions and examples

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relaunching

 

[ rɪˈlɔːnʧɪŋ ]

Verb
Context #1 | Verb

business strategy

Relaunching refers to the act of introducing a product or service to the market again after making significant changes or improvements. This process often involves new marketing strategies or updated features to attract both old and new customers. It can revitalise a brand's image and generate renewed interest in a previously existing offering. Companies may decide to relaunch products due to poor initial performance or as part of a strategy to align with current trends.

Synonyms

reintroducing, resetting, revamping.

Examples of usage

  • The company is relaunching its flagship product next month.
  • After rebranding efforts, the smartphone is being relaunched with more features.
  • The film was relaunching in theaters after a successful run on streaming services.

Translations

Translations of the word "relaunching" in other languages:

🇵🇹 relançamento

🇮🇳 फिर से शुरू करना

🇩🇪 Neustart

🇮🇩 peluncuran kembali

🇺🇦 повторний запуск

🇵🇱 ponowne uruchomienie

🇯🇵 再発進

🇫🇷 relancement

🇪🇸 relanzamiento

🇹🇷 yeniden başlatma

🇰🇷 재출시

🇸🇦 إعادة إطلاق

🇨🇿 znovuzahájení

🇸🇰 opätovné spustenie

🇨🇳 重新启动

🇸🇮 ponovno zagon

🇮🇸 endurræsing

🇰🇿 қайта іске қосу

🇬🇪 მეორე გაშვება

🇦🇿 təkrar işə salma

🇲🇽 relanzamiento

Etymology

The term 'relaunching' is derived from the prefix 're-', meaning 'again', and the word 'launch', which originates from the Latin 'lanceare', meaning 'to throw'. The concept of launching, particularly in a business sense, has evolved since its inception in the early 20th century as markets became increasingly competitive. Initially, products were often introduced once without consideration for future modifications. However, as consumer needs and technologies changed, the idea of relaunching emerged in the 1980s and 1990s, allowing brands to adapt and resonate with evolving market demands. This strategic approach has become a common practice in various industries, reflecting an ongoing commitment to innovation and customer satisfaction.

Word Frequency Rank

At position #40,404, this word is among the less frequently used terms in English. While interesting to know, it's not crucial for most English learners unless needed for specific purposes.