Finesentence mobile logo
Sign in Login / Register

Relaunching Meaning: Definition, Examples, and Translations

๐Ÿ”„
Add to dictionary

relaunching

[rษชหˆlษ”หnสงษชล‹ ]

Definition

Context #1 | Verb

business strategy

Relaunching refers to the act of introducing a product or service to the market again after making significant changes or improvements. This process often involves new marketing strategies or updated features to attract both old and new customers. It can revitalise a brand's image and generate renewed interest in a previously existing offering. Companies may decide to relaunch products due to poor initial performance or as part of a strategy to align with current trends.

Synonyms

reintroducing, resetting, revamping.

Examples of usage

  • The company is relaunching its flagship product next month.
  • After rebranding efforts, the smartphone is being relaunched with more features.
  • The film was relaunching in theaters after a successful run on streaming services.

Translations

To see the translation, please select a language from the options available.

Interesting Facts

Business

  • Companies often relaunch products to improve sales, like when they update an old toy with new features.
  • A rebranding effort is usually part of a relaunch, where companies change their logo or advertising to attract new customers.

Culture

  • In the film industry, movies are sometimes relaunched with new trailers or remastered versions to engage a new audience.
  • Video games also experience relaunching, where old games are updated for modern consoles and gamers.

Psychology

  • Relaunching can represent personal growth, allowing people to reinvent themselves after setbacks or failures.
  • The idea of starting over can boost motivation, making individuals more resilient and open to new possibilities.

Technology

  • Software relaunching often involves updating systems to improve usability and security, responding to user feedback.
  • Apps frequently relaunch with new features after considering user reviews, aiming for better ratings and user satisfaction.

Origin of 'relaunching'

Main points about word origin

  • The prefix 're-' means 'again,' while 'launch' comes from the Latin 'lanceare,' which means to throw or send forth.
  • The concept of launching can be traced back to the early days of exploration, where ships were launched to discover new lands.

The term 'relaunching' is derived from the prefix 're-', meaning 'again', and the word 'launch', which originates from the Latin 'lanceare', meaning 'to throw'. The concept of launching, particularly in a business sense, has evolved since its inception in the early 20th century as markets became increasingly competitive. Initially, products were often introduced once without consideration for future modifications. However, as consumer needs and technologies changed, the idea of relaunching emerged in the 1980s and 1990s, allowing brands to adapt and resonate with evolving market demands. This strategic approach has become a common practice in various industries, reflecting an ongoing commitment to innovation and customer satisfaction.

Word Frequency Rank

At position #40,404, this word is among the less frequently used terms in English. While interesting to know, it's not crucial for most English learners unless needed for specific purposes.