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Relaunching: meaning, definitions and examples

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relaunching

 

[rɪˈlɔːnʧɪŋ ]

Definition

Context #1 | Verb

business strategy

Relaunching refers to the act of introducing a product or service to the market again after making significant changes or improvements. This process often involves new marketing strategies or updated features to attract both old and new customers. It can revitalise a brand's image and generate renewed interest in a previously existing offering. Companies may decide to relaunch products due to poor initial performance or as part of a strategy to align with current trends.

Synonyms

reintroducing, resetting, revamping.

Examples of usage

  • The company is relaunching its flagship product next month.
  • After rebranding efforts, the smartphone is being relaunched with more features.
  • The film was relaunching in theaters after a successful run on streaming services.

Interesting Facts

Etymology

  • The prefix 're-' means 'again,' while 'launch' comes from the Latin 'lanceare,' which means to throw or send forth.
  • The concept of launching can be traced back to the early days of exploration, where ships were launched to discover new lands.

Business

  • Companies often relaunch products to improve sales, like when they update an old toy with new features.
  • A rebranding effort is usually part of a relaunch, where companies change their logo or advertising to attract new customers.

Culture

  • In the film industry, movies are sometimes relaunched with new trailers or remastered versions to engage a new audience.
  • Video games also experience relaunching, where old games are updated for modern consoles and gamers.

Psychology

  • Relaunching can represent personal growth, allowing people to reinvent themselves after setbacks or failures.
  • The idea of starting over can boost motivation, making individuals more resilient and open to new possibilities.

Technology

  • Software relaunching often involves updating systems to improve usability and security, responding to user feedback.
  • Apps frequently relaunch with new features after considering user reviews, aiming for better ratings and user satisfaction.

Translations

Translations of the word "relaunching" in other languages:

🇵🇹 relançamento

🇮🇳 फिर से शुरू करना

🇩🇪 Neustart

🇮🇩 peluncuran kembali

🇺🇦 повторний запуск

🇵🇱 ponowne uruchomienie

🇯🇵 再発進

🇫🇷 relancement

🇪🇸 relanzamiento

🇹🇷 yeniden başlatma

🇰🇷 재출시

🇸🇦 إعادة إطلاق

🇨🇿 znovuzahájení

🇸🇰 opätovné spustenie

🇨🇳 重新启动

🇸🇮 ponovno zagon

🇮🇸 endurræsing

🇰🇿 қайта іске қосу

🇬🇪 მეორე გაშვება

🇦🇿 təkrar işə salma

🇲🇽 relanzamiento

Word Frequency Rank

At position #40,404, this word is among the less frequently used terms in English. While interesting to know, it's not crucial for most English learners unless needed for specific purposes.